Globalider will have a tasting room in Colombia for the sale of wines

Wine consumption in Colombia exceeds 40 million euros

Globalider has a logistics warehouse in Barranquilla, as well as administrative and exhibition facilities, and soon a tasting room, which will undoubtedly help exporters in their trade missions and incursion into this emerging market.

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Colombia's geographical and climatic characteristics make it a suitable place for planting numerous fruit varieties. However, this is not the case for grapevines, which require very specific conditions for their cultivation. For this reason, the wine industry in Colombia is still in its infancy, and consumption is almost entirely based on imported products. In less than a decade, consumption has increased fivefold, and a nascent wine-drinking culture has emerged.

 

The supermarket channel currently represents 60% of wine sales, a concentration that becomes greater if one takes into account that two supermarkets (Almacenes Éxito and Jumbo) have 40% and 19% of the market respectively, a situation that gives them a clear advantage in the trading conditions against importers.

 

The importer 's relationship with supermarkets is similar to that seen in other countries and includes, for example, a 'confidential' discount of between 15% and 20%, along with support in promotional activities, in which the discount on the products is assumed, on the one hand, by the supermarket and, on the other hand, by the importer.

 

After the supermarket channel, the Horeca channel and specialist stores are the next most important channels, according to the importers surveyed, representing 25% of total sales, and institutional sales were also highlighted as an interesting item.

 

 

 

Wine consumption in Colombia exceeds 40 million euros, increasing due to factors such as improved consumer income, increased suppliers, the rise in the number of supermarket outlets, the need for differentiation by large retailers, and greater awareness and interest from the average consumer, among other aspects.

 

 

 

Globalider has a logistics and dispatch warehouse in Barranquilla , as well as administrative and exhibition facilities, and soon a tasting room, which will undoubtedly help exporters in their trade missions and entry into this emerging market.