Google, Alibaba, Uvinum and DHL present the advantages of exporting through the Internet at FENAVIN 2017

The next May 10

The regional Official College of Oenology organizes this presentation in which the main actors in the sector will comment on the opportunities of electronic commerce.

---

La digital internationalization of the wine trade will be one of the main topics that will be addressed in FENAVIN 2017. Specifically, the Official College of Oenologists of Castilla-La Mancha organizes a round table in which the main players in the sector, Google, Alibaba, Uvinum and DHL, they will discuss the opportunities and key aspects for exporting through the internet. An appointment that will take place on the 10th at 13:XNUMX p.m. in the Assembly Hall.

 

Adolfo Fernandez, business development manager at Spain and Portugal of Google, Dori Lopez, manager of Innova Consulting, Fernando Aparicio of Alibaba.com Global Service Partner, Miguel Ruescas Lozano, dean of the Official College of Oenology of Castilla-La Mancha, Nico Bour, partner of www.uvinum.com and Nicolas Mouze, director of Marketing y DHL Express Sales They will be in charge of demonstrating how “with these new technologies we will be able to access new markets more quickly and safely with our products than we have been doing,” says Ruescas, referring to agri-food companies, especially wine companies.

 

And as he points out Nicolas Mouze, International E-Commerce It is an opportunity to export and access millions of consumers. It allows any SME to access international markets and make itself known through its website and marketplaces. “International E-Commerce will increase by 25% per year until 2020 and offers multiple opportunities for international growth. It also requires more preparation, because accessing international markets requires greater knowledge of the consumers of the destination markets, where the rules of the market apply. international trade".

 

 

According to Nicolás Mouze, international E-Commerce is an opportunity to export and access millions of consumers.

 

 

 

The formation of companies is a point that affects Dori Lopez since, in their opinion, it is very important that they know very well all the axes that are part of a digital internationalization process (selection of appropriate marketplaces, strategy, price, product, distribution, etc.), and define a clear and concise strategy start-up. That is, carrying out the previous analysis step necessary for implementation can make the difference for a successful project.

 

For its part, Fernando Aparicio, who will talk about the Marketplace Alibaba.com as main channel B2B (Business to Business) global for the wine sector, considers that online marketing has numerous advantages, but that it should be considered as a complementary channel to traditional exports. To which he adds that the wine sector is one of the industries with the most potential within the marketplace to which he refers.

 

Among the advantages of online exporting are direct access to international markets that can be B2B, that is, directly to distributors or importers who search and buy wines directly from the winery, or B2C directly access end consumers through the website. “For this reason, many exporting companies decide to open an online marketing channel that allows them to access new markets at a limited cost, communicate directly with the end consumer, create a brand and differentiate their product and progressively develop a new source of income” , Explain Mouze.