Hijos de Rivera accelerates its expansion in Italy with the opening of its own subsidiary for Estrella Galicia

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The Galician company Corporación Hijos de Rivera has announced the creation of its subsidiary Estrella Galicia Italia to boost its growth in Italy. This strategic operation seeks to improve distribution and customer service in a high-potential market, following the international expansion roadmap that already led to the opening of a subsidiary in Reino Unido last year.

 

With this new subsidiary, the family business will focus on the commercial development of its products, aiming to streamline its distribution capabilities, expand its reach, and strengthen its relationships with Italian customers. This move responds to growing demand for its brands in a market with a well-established beer culture.

 

Strategic objectives in a market with a beer culture

 

Creating Estrella Galicia Italia Its main goal is to boost sales growth for the company's products. Initially, the strategy will focus on beers. Estrella Galicia and the range 1906which already represent the brand's presence in the country, although there is great potential for the introduction of new references from the company's portfolio.

 

According to Francisco UchaDirector General Corporación Hijos de Rivera, “to have its own subsidiary in Italia This will allow us to accelerate our development in a market with enormous potential for our products. Greater reach, proximity, and service capacity will boost our growth in a key country for our international expansion plan.”

 

Operational deployment: logistics network and local teams

 

The operational plan for Italia includes the creation of own warehouses to streamline distribution capacity across the country. Furthermore, the corporation will develop a network of on-the-ground teams in Italy's main regions. This deployment serves a dual purpose: to provide more personalized, local customer service and to directly monitor brand placement at points of sale.

 

At the same time, the new subsidiary will launch visibility actions and initiatives to promote beer culture among its customers in order to foster a deeper understanding of its products and their distinctive character.

 

Details of the Operation in Italy

Concept	Detail
Company	Corporación Hijos de Rivera
Strategic Action	Creation of a subsidiary: Estrella Galicia Italia
Key Objectives	Accelerate growth, improve distribution, greater customer proximity
Operating Model	Own warehouses and local teams in key regions

 

One more step on the international roadmap

 

With the creation of Estrella Galicia Italia, which has already been filming for a few months, Corporación Hijos de Rivera It has almost a dozen subsidiaries outside of EspañaThis network demonstrates the company's consolidated global commitment, with a presence in strategic and diverse markets such as:

 

• Brasil
• China
• Filipinas
• México
• Reino Unido
• Estados Unidos
• Portugal

 

A family-owned company with a global vision

 

Corporación Hijos de Rivera[Company Name], a 100% family-owned Spanish company with 120 years of history, is present in more than 80 countries. Its product portfolio includes beers such as [Brand Name]. Estrella Galicia y 1906, mineral waters such as Cabreiroáand other beverages. The company, which employs more than 2.000 people, is part of the movement B Corp Since 2024, meeting high standards of social and environmental impact in line with the SDGs of the ONU.

 

Key points and frequently asked questions about the expansion of Hijos de Rivera in Italy

 

How does this opening affect Hijos de Rivera's distribution strategy in Europe?

Establishing a subsidiary represents a strategic shift, moving from operating through external importers or distributors to having direct control over the value chain within the country. This allows for greater agility in decision-making, improved brand positioning, and optimized logistics, setting a precedent for future expansion into other key European markets.

 

What operational advantages does a wholly-owned subsidiary offer compared to a local distributor in Italy?

Having your own subsidiary allows you to Hijos de Rivera Directly managing logistics with our own warehouses, building a local sales network fully aligned with the company culture, and offering a closer, more personalized service to Italian customers. This direct control is essential to ensuring quality at the point of sale and executing marketing and visibility strategies more effectively.

 

What does the Italian market represent for a Spanish premium brewery?

Italia It's a market with a highly developed beer culture and a consumer who values ​​quality and differentiation. For a brand like Estrella GaliciaThis represents an opportunity to position itself in the premium segment, competing with local and international brands. Success in such a demanding market can significantly strengthen the brand's reputation and prestige globally.