The leading trade fair for packaging, processing and logistics in the Iberian market, Hispack, will celebrate its 20th edition and 45th anniversary from May 4th to 7th, 2027 at the venue of Gran ViaThe event seeks to consolidate its strategic growth in a pivotal year due to the entry into force of the new European regulatory framework for the packaging sector.
Commercial expansion and internationalization of the sector
The 2027 edition, chaired by Jordi Bernabeu, director of Markem-Imaje In Southern Europe, the event projects a 10% increase in its commercial offerings compared to the previous edition. The goal is to bring together more than 900 exhibitors, with a quarter of the participating companies being international, reinforcing the global character of the show.
The exhibition's representation will be divided equally between machinery and materials, integrating solutions for labeling, bottling, logistics, robotics, and automation. Furthermore, the coincidence with GraphispagThe trade fair for the graphic arts industry will allow for the creation of synergies in design and solutions. Point-of-Sale Advertising (PLV).
| Key Indicator | 2027 Forecast | Growth / Impact |
|---|---|---|
| Direct exhibitors | More than | +10% vs 2024 |
| Expected visitors (with Graphispag) | 37.000 | 15% international |
| International companies | 25% of total | Global positioning |
| Mix of offers | 50% Machinery / 50% Materials | Transverse balance |
Regulatory challenges: Regulation (EU) 2025/40
A central axis of Hispack 2027 will be the analysis of Regulation (EU) 2025 / 40 on packaging and packaging waste (PPWR). This regulation, which will come into force just six months before the fair, requires that all packaging be reusable or recyclable by 2030, establishing mandatory minimums for recycled content and new classification systems.
To Xavier PascualAccording to the director of the event, the involvement of the ecosystem is total: «En esta edición queremos poner en valor la contribución real del envase y embalaje a la sociedad y demostrar que nuestro sector no solo impulsa la industria, sino que también construye futuro».
Innovation and user sectors
- Sustainability and Ecodesign: Solutions to reduce environmental impact and comply with European regulations.
- Digitization: Implementation of smart logistics and process automation.
- Key Sectors: Participation of the food, beverage, cosmetics, pharmaceutical and automotive industries.
- Best-in-class: Presentation of international success stories as models of transformation.
A historic anniversary with a look to the future
The celebration of these 20 editions will include commemorative events such as a gala dinner at the Museu Nacional d’Art de Catalunya (MNAC) and the publication of a historical book that traces the evolution of the salon from its beginnings linked to Graphispack in the sixties until its consolidation as a triennial event in 2006.
Under the multidisciplinary concept "The Skin of Society", Hispack It will connect packaging with disciplines such as science, health, and anthropology, demonstrating that packaging is an indispensable element of human and technological progress.
Key points and frequently asked questions about Hispack 2027
What are the dates and location of Hispack 2027?
It will take place from May 4 to 7, 2027 at the venue of Gran Via de Fira de Barcelona.
What impact does Regulation (EU) 2025/40 have on the trade fair?
This will be the main topic of debate, as it requires all packaging to be recyclable by 2030, highlighting the demand for new technological solutions showcased at the event.
What synergies does the coincidence with Graphispag offer?
It allows the integration of the entire value chain, from design and graphic printing to bottling, labeling and final product logistics.
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