The Madrid and Budapest Chambers of Commerce are analyzing the strategic opportunities of the Hungarian market for the internationalization of Spanish companies in high value-added sectors.
On May 26, 2026, the Chamber of Commerce, Industry and Services of Madrid organized in the Palace of Santona a business conference on HungaryThe main objective was to analyze the investment, tax, and logistics opportunities offered by this market to boost the internationalization of companies in Spain.
A strategic industrial hub in Central Europe
Hungary has emerged as a key point in the economic landscape of European Unionconsolidating its appeal on fundamental pillars such as its central geographical location, a highly competitive tax regime and a deep integration into continental supply chainsThis combination of factors positions the Central European country not only as a recipient of foreign capital, but as a genuine value added generator for global businesses seeking cross-border expansion.
The Hungarian market has demonstrated remarkable economic strength, attracting significant flows of Foreign Direct Investment (FDI). In 2025, the nation attracted a volume exceeding €7.069 billion, confirming its essential role as an industrial engine in the region and a priority partner for the Region of Madrid.
| Concept | Key Data |
|---|---|
| Foreign Direct Investment (FDI) in 2025 | More than 7.069 million euros |
| Strategic positioning | Central location, competitive taxation and logistical integration in Central Europe |
| Key Sectors | Electric vehicles, batteries, pharmaceuticals, and digital technologies |
Sectors with high potential and corporate success stories
Business and foreign investment opportunities in Hungary They concentrate on segments with very significant growth projections, supported by a solid industrial base. The most prominent areas for companies in Spain include:
- Electric automotive: Strong push in the manufacturing, development and assembly of new zero-emission vehicles.
- Battery manufacturing: A vital sector for the global energy transition and the supply of the automotive value chain throughout Europe.
- Pharmaceutical industry: Traditional market with constant demand and high R&D standards.
- digital technologies: Innovative infrastructure that opens doors to the implementation of high-level corporate services.
To thoroughly analyze the state of these segments, the day included roundtables with major firms who shared their strategic perspectives. The presence of [names of participants] was particularly noteworthy. András RungCEO Ergonomicsanalyzing the area of digital services and Miguel Santandreu, Indotek Group, for the real estate sector or real estate marketFurthermore, legal certainty and the Hungarian legal and fiscal framework were discussed in detail by Jose Martin Herreros, managing partner of Martin Herreros Abogados.
Consolidation of bilateral trade relations
The opening of the event highlighted the close institutional ties between the two territories. The ambassador Pál György Habsburg-Lothringen and the economic attaché Anna Sárkany, Representing the Embassy of HungaryThey supported the strategic importance of the meeting.
For its part, József Sztranyák, president of the Economic Services Section of the Budapest Chamber of Commerce and Industry (BKIKHe emphasized the historic partnership between the two institutions, which have collaborated continuously since 1992 so that "both economies can mutually benefit from closer business ties." The direct objective is clear: to help exporting companies obtain "good contacts and competitive advantages" in the foreign market.
During the sessions, the ideal position of the Hungarian market was highlighted. "Trade is the foundation of good relations between two countries. We are delighted to have the opportunity to bring together Spanish and Hungarian companies here at the Chamber of Commerce today so they can learn about the opportunities it offers." Hungary within the European Union“The institutional representatives stated, adding that their territory is a “logistics hub” for various industries. Their message concluded with a clear call for bilateral cooperation, reminding everyone that, despite the distance between Eastern and Western Europe, “getting to know each other is the best thing we can do.”
Finally, it should be emphasized that the forum also had the support of global logistics operators such as Kuehne+Nagel, consolidating Madrid as an indisputable hub of commercial connection.
Key points and frequently asked questions about investing in Hungary
Why is Hungary considered a logistics and business hub in Central Europe?
The country offers decisive structural advantages: an ideal geographical location in the center of the continent, a tax regime that encourages business investment, and a perfect integration into supply chains European, reducing distribution and logistics costs.
How much did foreign investment in the Hungarian market recently amount to?
According to the metrics provided during the day of the Chamber of Commerce, Industry and Services of MadridThe country managed to concentrate more than 7.069 billion euros in Foreign Direct Investment (FDI) by the end of 2025.
In what areas are there more opportunities for internationalization businesses?
The industrial niches with high added value stand out, mainly electromobility (electric cars and battery factories), as well as digital technology services, railway equipment, pharmaceuticals, tourism and advanced agriculture.
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