ICEMD Innovation Summit 2026

 

 

An expert panel for a manualless environment

 

 

Next Wednesday, May 20 at 10:30 p.m., ICEMD will hold its Innovation Summit 2026 the motto "The Age of the Unexpected"The event, in both in-person and streaming formats, is designed for managers and professionals in international business who face a global scenario where stability is no longer the norm and improbability has become a recurring factor in decision-making.

 

The summit is presented not as a forum to predict the future, but as a working space for to understand and act in the presentThe goal is to provide business leaders with the tools and insights needed to navigate a volatile environment, by bringing together a panel of experts who are already implementing adaptive strategies in top-tier corporations.

 

Strategic agenda: From AI to adaptive leadership

 

The program ICEMD Innovation Summit 2026 has been structured into three thematic blocks and a closing focused on talent, addressing the main challenges of the current business environment.

 

The opening will be carried out by Ignacio de Gregorio, AI Executive Advisor at TheWhiteBoxwho will offer a strategic vision of the new playing field and the reasons why traditional business models are no longer sufficient. Her presentation will focus on understanding the structural changes in the global market.

 

Next, a round table discussion will analyze the real impact of uncertainty on organizations and how to decide without a roadmap. The panel will feature:

 

• Guillermo Vieira de SantiagoGlobal AI Adoption of BBVA.
• David Villaseca, AI Partner of World Economic Forum and Chief Strategy Officer at Moeve.
• Irene GómezFormer CEO of Wayra.
• María Vázquez Terrés, Director of Business Solutions and member of the Leadership Team of Microsoft España.

 

The third block will be a practical masterclass taught by David Alayón, Former Head of Innovation at Inditex and current CEO of InnubaIn it, methodologies for working with will be explored. "weak signals" and future scenarios, allowing companies to anticipate market movements without relying on predictions.

 

The closing, titled "The Talent Edge", will be in charge of Isaac Martínez Pére, EMEA Learning and Development Manager at Applewho will address team transformation and the new role of leadership in an environment where change is the only constant. Her presentation will focus on how to lead without certainty and build resilient and adaptable teams.

 

Agenda of the ICEMD Innovation Summit 2026

 

Thematic Block Speaker(s) and Position Main Focus Understanding the new playing field Ignacio de Gregorio (AI Executive Advisor, TheWhiteBoxStrategic analysis of the end of stability. Real impact on organizations. Panel with executives from BBVA, World Economic Forum, Wayra y Microsoft España Decision-making in unprecedented environments. Innovation and future scenarios David Alayón (Former Head of Innovation, InditexPractical methodologies for strategic anticipation. The Talent Edge: Leadership Isaac Martínez Pére (EMEA L&D Manager, Apple) Leading and transforming teams in uncertainty.

 

Key points and frequently asked questions about the ICEMD Innovation Summit 2026

 

What is the main objective of the ICEMD Innovation Summit 2026 for a Spanish executive?

The aim is to provide an analytical framework and practical tools so that Spanish business leaders can make more robust strategic decisions in an unpredictable global environment. It focuses on present action, not future speculation, offering insights from executives who are already managing this uncertainty in leading multinational companies.

 

How does the "era of the unexpected" affect companies' internationalization strategies?

This new paradigm is forcing exporting companies and those with an international presence to abandon static, long-term plans. Strategies must be more flexible, based on monitoring weak market signals and building resilient supply chains. The event will address how to lead multicultural teams and adapt offerings to markets that can change dramatically.

 

What role does Artificial Intelligence play in the presentations at the event?

Artificial Intelligence (AI) is a cross-cutting theme at the summit. It will be addressed not only as a disruptive technology, but also as a fundamental strategic tool for analyzing context, identifying patterns in uncertainty, and optimizing decision-making. Speakers such as Ignacio de Gregorio (TheWhiteBox) and Guillermo Vieira de Santiago (BBVA) will provide a direct view of its practical application in the corporate field.

 

Registration: