ICEX Forum 2024

July 11, 2024, the largest forum for the internationalization of the Spanish economy

ICEX FORUM is the meeting point for public and private experts and professionals in foreign trade, where the challenges and opportunities faced by Spanish companies in their international adventure are analyzed.

---

 

The ICEX 2024 Forum takes place on July 11 at the IFEMA North Convention Center in Madrid, from 10:00 a.m. to 19:00 p.m. This event is a meeting point for experts and professionals in foreign trade, where the challenges and opportunities for Spanish companies in their international expansion will be analyzed. The agenda includes presentations, workshops and round tables on topics such as geoeconomics, decarbonization, digitalization, and electronic commerce. There will also be networking sessions and meetings with economic and commercial advisors from Spain abroad.

 

The Forum will allow you to attend workshops and connect with the team ICEX - Spanish Institute for Foreign Trade and the advisors of the Economic and Commercial Offices of Spain abroad.

 

Date: July 11

ICEX Forum Agenda 2024

Institutional Inauguration

• Schedule: 10:00 – 10:15
• Location: Hall
• Speaker: Amparo López Senovilla, Secretary of State for Commerce
• Description: The Secretary of State for Commerce, Amparo López Senovilla, inaugurates the ICEX 2024 Forum, highlighting the support that the Secretary of State for Commerce offers Spanish companies to gain competitiveness and presence in foreign markets.

From Geopolitics to Geoeconomics

• Schedule: 10:15 – 11:00
• Location: Hall
• Speakers:
  • Carlos Cuerpo Caballero, Minister of Economy, Commerce and Business of Spain
  • Enrico Letta, President of the Jacques Delors Institute and former President of the Council of Ministers of Italy
  • Moderator: Elisa Carbonell Martín, CEO of ICEX

• Description: Dialogue on the transition from geopolitics to geoeconomics and the implications for Spanish companies.

New Industrialization and Strategic Autonomies

• Schedule: 11:15 – 12:00
• Location: yellow room
• Speakers:
  • Mario Buisán García, Economic and Commercial Advisor of Spain in Berlin
  • Leonardo Rodríguez García, Economic and Commercial Advisor of Spain in Riyadh
  • Clara Crespo Ruiz de Elvira, Economic and Commercial Advisor of Spain in Washington
  • Ramón Nicolau, Business Development Manager, Salvi Lighting
  • Ignacio Rodríguez Pastor, General Director for India, Técnicas Reunidas
  • Mireia Arroyo, Corporate Director of Institutional Relations, Communication and Marketing, Gestamp

• Description: Analysis of reindustrialization and its implications for economic security and opportunities for Spanish companies.

The 'Made In' Factor: Value Chain Reengineering

• Schedule: 11:15 – 12:00
• Location: Blue Room
• Speakers:
  • José Jaime Bernárdez Gumiel, Economic and Commercial Advisor of Spain in Brasilia
  • Aitana Araceli Miguez Cillero, Economic and Commercial Advisor of Spain in Jakarta
  • Ignacio Alfayate, General Director for Asia, Nicolás Correa
  • Óscar Torres, Director of the B2B Management Program, ESADE

• Description: Debate on the globalization of 21st century markets and the importance of rethinking value chains.

Green or Nothing: Decarbonization and Net Zero

• Schedule: 11:15 – 12:00
• Location: Green Room
• Speakers:
  • María Paz Ramos Resa, Economic and Commercial Advisor of Spain in Paris
  • Andrés Salinero Barbolla, Economic and Commercial Advisor of Spain in Dubai
  • Javier Fernández Méndez, Economic and Commercial Advisor of Spain in Rabat
  • Marta Areitio, International Director, Global Factor
  • José Manuel Rodríguez Martínez, Director of Public Affairs, Iberdrola

• Description: Discussion on decarbonization as an opportunity for Spanish companies inside and outside Europe.

Extreme Markets: Increasingly Frequent Exceptions

• Schedule: 11:15 – 12:00
• Location: red room
• Speakers:
  • Gonzalo Alfonso Navarro Hernández, Economic and Commercial Advisor of Spain in Delhi
  • Tomás Fernández García, Economic and Commercial Advisor of Spain in Lagos
  • Cristina Eugenia Olazabal Valiente, Economic and Commercial Advisor of Spain in Algeria
  • Carlos Cosín, CEO, Almar Water
  • Alicia Varela, General Director of Trade and Investment, Ministry of Economy, Commerce and Business

• Description: Exploration of internationalization strategies in complex and low-income markets.

Digitalization, Artificial Intelligence and Robotization

• Schedule: 11:15 – 12:00
• Location: orange room
• Speakers:
  • María Jesús Fernández García, Economic and Commercial Advisor of Spain in Chicago
  • Rubén Criado Serrano, CEO, Arquimea Research
  • Álvaro Nadal, Chief Economic and Commercial Advisor of Spain in London
  • Nerea Aranguren, Vice President, Basque Artificial Intelligence Center
  • Ángel Viña, CEO, Denodo
  • Nuria Avalos, General Director, IndesIA

• Description: Analysis of how digitalization, AI and robotics are transforming industries and European competitiveness.

What Got You Here Won't Get You There

• Schedule: 12:30 – 12:50
• Location: Hall
• Speaker: Ezequiel Sánchez, Executive President, PLD Space
• Description: Reflections on the need to anticipate the development of critical capabilities to maintain competitiveness.

Round Table: The Company of Tomorrow

• Schedule: 12:50 – 13:30
• Location: Hall
• Speakers:
  • Ezequiel Sánchez, Executive President, PLD Space
  • Isaac Martín Barbero, Economic and Commercial Advisor of Spain in Ankara
  • Rafael Vaquero, General Director, Cre100do Foundation
  • Coral Erum, CEO, Erum

• Description: Discussion on competitiveness factors and the development of capabilities for the company of the future.

Sustainable Growth as a Business Opportunity

• Schedule: 13:45 – 14:30
• Location: Green Room
• Speakers:
  • María Oria, Director, Ecodes Foundation
  • Mariano Mestres, Director, CGM
  • Teresa Silla Vidal, Counselor, Jeanology

• Description: Debate on how to implement and leverage circular economy principles to achieve more sustainable and competitive growth.

Open Innovation: Company Size Does Matter

• Schedule: 13:45 – 14:30
• Location: Blue Room
• Speakers:
  • José María Blasco, Director of Infrastructure, Health and ICT, ICEX
  • Juan Moreno Bau, Director, Bankinter Innovation Foundation
  • Alejandro Deleyto, Strategy Director, Teknia Group

• Description: Analysis of open innovation and its application in companies of different sizes to increase competitiveness.

The Employer Brand: How to Attract Talent to your Company

• Schedule: 13:45 – 14:30
• Location: yellow room
• Speakers:
  • María Simó, Executive Director of Training, ICEX
  • Ana Sarmiento, Leadership Consultant
  • Celia Pallarés Barres, Chief Human Resources Officer, Cuatroochenta
  • Mercedes Almendro, People Director for Spain, Mahou San Miguel

• Description: Innovative strategies to attract and retain talent in a world with high labor mobility and competition for talent.

Digital Commerce: New Online Markets

• Schedule: 13:45 – 14:30
• Location: orange room
• Speakers:
  • José Antonio Bretones Cordero, Director of International Company Growth and Marketing Strategies, ICEX
  • Laureano Turienzo, President, Spanish Retail Association
  • Víctor Juárez, CEO, Craftelier
  • Raquel Planas Moreno, International Director, Grupo R. Queraltó

• Description: Keys to success to export online and overcome cultural barriers in electronic commerce.

Artificial Intelligence: The New Frontier of Business

• Schedule: 13:45 – 14:30
• Location: red room
• Speaker: César Mariel, CEO, Iristrace
• Description: Applications of artificial intelligence in companies to increase productivity and practical implementation guides.

The Market Ring

• Schedule: 15:30 – 16:15
• Location: Hall
• Speakers:
  • Isaac Martín Barbero, Economic and Commercial Advisor of Spain in Ankara
  • Alfonso Noriega Gómez, Economic and Commercial Advisor of Spain in Beijing
  • María Jesús Fernández García, Economic and Commercial Advisor of Spain in Chicago
  • Álvaro Pastor Escribano, Economic and Commercial Advisor of Spain in Mexico
  • María Paz Ramos Resa, Economic and Commercial Advisor of Spain in Paris
  • Gonzalo Alfonso Navarro Hernández, Economic and Commercial Advisor of Spain in Delhi
  • Rodrigo Tilve Seoane, Economic and Commercial Advisor of Spain in Sydney

• Description: Analysis of the keys to prosper in an environment of fragmented and constantly changing markets.

The Good Life and the Good Life

• Schedule: 16:30 – 17:15
• Location: Green Room
• Speakers:
  • Andrés Salinero Barbolla, Economic and Commercial Advisor of Spain in Dubai
  • Clara Guzmán Zapater, Economic and Commercial Advisor of Spain in Copenhagen
  • Almudena Alberca MW, Master of Wine

• Description: Reflection on how the pandemic has changed our priorities and how culture, fashion, sports and gastronomy have gained importance.

Defense Technology, a Transforming Market

• Schedule: 16:30 – 17:15
• Location: yellow room
• Speakers:
  • Leonardo Rodríguez García, Economic and Commercial Advisor of Spain in Riyadh
  • Rocío Chico Hualde, Economic and Commercial Advisor of Spain in Warsaw
  • Gabriel Coloma Escribano
  • Clara Arpa Azofra, CEO, ARPA Mobile Equipment

• Description: Discussion on the growing importance of technology in defense and how countries are addressing these challenges.

Critical Raw Materials and Mining: Starting at the Base

• Schedule: 16:30 – 17:15
• Location: red room
• Speakers:
  • Rodrigo Tilve Seoane, Economic and Commercial Advisor of Spain in Sydney
  • Clara Crespo Ruiz de Elvira, Economic and Commercial Advisor of Spain in Washington
  • Aitana Araceli Miguez Cillero, Economic and Commercial Advisor of Spain in Jakarta
  • Andrés Blanco, CEO, Xcalibur Smart Mapping
  • Alexandre Ballesta, Co-founder and CEO, Btwice Engineering
  • Ricardo Santamaría, Director of Country Risk and Debt Management, CESCE

• Description: Exploration of challenges and opportunities in mining and management of critical raw materials.

Towards a New Mobility: Adaptation to Change, Key to Success

• Schedule: 16:30 – 17:15
• Location: Blue Room
• Speakers:
  • Alfonso Noriega Gómez, Economic and Commercial Advisor of Spain in Beijing
  • María Jesús Fernández García, Economic and Commercial Advisor of Spain in Chicago
  • Jorge Juárez, Executive Vice President of Technological Solutions, Grupo Antolín
  • Roberto Clemente, CEO, Gnanomat
  • Inmaculada Gutiérrez Carrizo, International General Director, Renfe

• Description: Analysis of opportunities for Spanish technology in the mobility sector.

Electronic Commerce in China, Europe and the United States: Similarities and Differences

• Schedule: 16:30 – 17:15
• Location: orange room
• Speakers:
  • Mario Buisán García, Economic and Commercial Advisor of Spain in Berlin
  • José Luis Kaiser Moreiras, Chief Economic and Commercial Advisor of Spain in Washington
  • Verónica Olivares, Marketing Director, Sepiia
  • Luis S. Galán, CEO, 2Open
  • Pepe Márquez, Key Account Manager, Cantabria Labs

• Description: Discussion on the advancement of B2B and B2C electronic commerce and its implications for internationalization.

 

 

 

Business Meetings with Economic and Commercial Advisors

• Schedule: 17:30 – 19:00
• Location: Central zone
• Description: Space for face-to-face meetings with Economic and Commercial Advisors from 20 different markets, upon prior appointment request through the website.

 

 

 

Registration: