ICEX India and Instituto Cervantes participate in FITUR Lingua 2024 to promote sustainable language tourism

"Language Tourism = Sustainable Tourism"

Spanish institutions promote the economic, social, cultural and environmental sustainability of language tourism at the international tourism fair FITUR.

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The section Fitur Lingua of the international tourism fair FITUR, which will be held in Madrid from January 24 to 28, will feature the participation of ICEX India and the Cervantes Institute. Both institutions will present Spain as a preferred destination for language tourism, highlighting its economic, social, cultural and environmental sustainability.

 

The Fitur Lingua section is presented under the motto "Language Tourism = Sustainable Tourism." This year, the section's program focuses on highlighting the positive impact of language tourism on cities and businesses.

 

On Friday, January 26, ICEX India and the Cervantes Institute will participate in various presentations and discussion tables.

 

In the block dedicated to Economic Sustainability, Cristina Gallach, special commissioner for the Alliance for New Language Economy, will expose the economic benefits of language tourism. Pablo Conde, director of Industrial Technology and Professional Services at ICEX, will interview Ernesto Negredo and Vicente Gomis, economic advisors of ICEX in China and India respectively, to analyze the potential of these markets for Spanish language tourism.

 

In the block on Tourism Sustainability, the profile of the language tourist in Spain will be presented and the regional commitment to language tourism will be discussed.

 

In the block dedicated to Social and Cultural Sustainability, Álvaro García Santa-Cecilia,, deputy academic director of the Cervantes Institute, will speak about the Institute's role in the dissemination of Spanish culture and language. In a round table, the promotion of Spain through educational materials will be discussed. Sonsoles Florez, from Quirón Salud, will talk about the interaction of the student of Spanish as a foreign language (ELE) with other actors in language tourism.

 

Lastly, Isabel alonso, from Turespaña, will talk about the promotion of sustainable tourism.