Calendar of Events
Activities that are identified according to their essence: promotional actions, participation in international fairs, training actions, webinars and forums and events specialized in the Foodtech sector.
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With the aim of increasing the commercial opportunities of Spanish agri-food companies in the international markets and to take advantage of the synergies that may occur between the different actions in the foreign markets, ICEX has made its calendar of activities available to the Spanish food industry, which includes those that are planned to take place in this last quarter of the year, and a preview of the main activities scheduled for 2023. This is a strategy developed in order to strengthen the positioning of Spanish food and beverages outside Spanish borders.
Quality, excellence, authenticity, sustainability, safety and food innovation are the axes on which the activities included in the calendar revolve, and on which ICEX's promotional strategy pivots. Activities that are identified according to their essence: promotional actions, participation in international fairs, training actions, webinars and forums and events specialized in the Foodtech sector.
Much of the actions in these last months of 2022 will be concentrated in the United States, Mexico, the United Kingdom and the Asian markets
En USA, a very relevant country for Spanish exports in the sector, a step further has been taken and the country's different markets will be addressed, with tastings in three priority states, which also have excellent opportunities to expand the presence of Spanish products: TOmericas Food & Beverage Show (Miami), the Great Match in New York and Spain Fusión Texas.
Without leaving the American continent, in Mexico will occur Exhibition of Spanish Wines and Gourmet Products: Spain's Pantry Festival, a meeting point between importers and companies that want to enter the market, where distributors, retailers and the Horeca channel also meet, as well as specialized sector press.
These coming months the United Kingdom will have a marked Spanish color, thanks to the set of activities it includes “Eat Spain Drink Spain” and that will have a direct impact on the English consumer. This is a joint action with the Horeca channel, in which promotions will take place at the point of sale and product tastings, which will turn October into the month of Spain in wine bars and gourmet stores throughout the country.
Previously, in San Sebastian Gastronomy, a careful selection of importers and journalists will have the opportunity to learn about new products and what Spain can contribute to culinary experiences in United Kingdom.
Open Days in Asia
En Asia, the actions focus on reinforcing the work of importers in Indonesia, Malaysia, China and Japan, with the celebration of the Open Days, which contribute so much to boosting interest in Spanish products through the brands already present in the market .
And autumn is also training time for professionals, with the celebration of new editions of the courses Spanish Wine Specialist and Spanish Pantry aimed at professionals in the sector from all over the world. Station with which the novelty of its teaching in China in local language and the first edition of Spanish Wine Educator, aimed at the training of trainers specialized in Spanish wines, is launched.
All this without forgetting the organization of the official pavilion in SIAL 2022 and the mission of buyers from more than twenty countries to Fruit Attraction, among which stand out UAE, Vietnam, Canada and Saudi Arabia and the main European countries.