IFEMA MADRID signs an agreement with the Korean operator BEXCO to expand its presence in Asia

A step forward in internationalization

The objective of this agreement is to explore and develop new business opportunities, including the promotion of fairs and events in both venues, as well as the co-organization of new events in strategic sectors such as air mobility, drones, robotics and autonomous mobility.

IFEMA MADRID, one of the main exhibition venues in Europe, has signed a collaboration agreement with Busan Exhibition & Convention Center (BEXCO), leader in South Korea.

This agreement represents a milestone in IFEMA MADRID's internationalization strategy, which until now had focused mainly on Latin America. With this new alliance, IFEMA MADRID opens the doors to a booming Asian market, with great potential for the development of new businesses and events.

IFEMA MADRID registers a new milestone in its internationalization strategy, until now mainly developed in Latin America

Collaboration between IFEMA MADRID and BEXCO It will be based on the exchange of knowledge and experiences, as well as the joint promotion of their venues and events in their respective markets. In addition, both entities will explore the possibility of co-organizing new events in sectors of great interest to both parties, such as air mobility, drones, robotics and autonomous mobility.

This agreement opens up endless possibilities for the future of IFEMA MADRID. The presence in a market as important as the Asian one will allow the Spanish entity to continue growing and consolidating its position as one of the world leaders in the exhibition sector.

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