Different digital marketing tools have been exposed
The Xunta de Galicia, through Igape, and the Exporta Digital platform have organized an online conference with the aim of promoting the digital internationalization of Galician small and medium-sized companies.
The day was inaugurated by the director of Igape, who stressed that the Xunta is adopting its aid programs to the new context and announced a new call for the Galicia Exporta Digital program for 2021. “The effects of the pandemic on business activity are also affecting us. forcing internationalization programs to be redefined. To the Galicia Exporta program, we have incorporated the Galicia Exporta Digital with the aim of supporting companies in their digital internationalization processes, aware that the development of digital technologies represents enormous potential for improving competitiveness," he noted. Fernando Guldrís, director of Igape.
The meeting offered its more than 200 attendees the main keys to advance in the field of digital export, presented by leaders of leading companies in digital commerce and logistics, such as Innova Digital, Amvos Digital, DHL, Ebay, Unite/ Mercateo and Google, just like the Cluster of the Logistics Function of Galicia. All of them concluded the great opportunity that international online commerce represents for companies, highlighting that the coronavirus crisis has represented a five-year advance in terms of digitalization.
“Online commerce has grown because there are a series of consumers who have bought online for the first time. There was a target that we considered lost in digital, that if it weren't for the pandemic they would never have bought online," explained the CEO of Innova Digital, Dori López.
Therefore, the e-commerce sales forecasts for the Christmas season are optimistic. "Now comes Black Friday, Cyber Monday, Christmas, Epiphany, we anticipate a high season with historic volumes. “We hope to have 50% more shipments compared to last year,” he predicted. Nuno Martins, Director of Marketing & Communication at DHL Spain.
Hence the importance of the logistics service working correctly so that the purchasing experience is satisfactory. “When purchasing a product, the delivery process is quantified that 65% of the importance in evaluating the purchasing experience is the logistical process in delivery in the last mile,” he pointed out. Iago Domínguez, manager of the Galician Logistics Function Cluster.
At the conference, they talked about the different options that companies have to sell online, both through own stores and marketplaces, detailing the operation of the main ones, such as Amazon, Alibaba or Ebay. There were also some presentations digital marketing tools that technology companies like Google put at the service of SMEs to improve their international sales.
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