Day in Madrid
Specialists have highlighted as one of the main modifications the elimination of the distinction between well-known and renowned brands to only speak of renowned brands, both in Spain and in the European Union as a whole.
Explain the news of the reform Spanish trademark law has been one of the objectives of the conference “Impact of the new trademark law on marketing strategy” organized by Spanish Marketing Association, In collaboration with PONS IP and held this Thursday in Madrid.
Specialists have highlighted as one of the main modifications the elimination of the distinction between well-known and renowned brands to only speak of renowned brands, both in Spain as in the whole European Union.
“What this does is homogenize Spanish law with European law, which, from the point of view of brands that normally have a greater presence in their domestic market, is positive. We always have to think about everything that has to do with the brand from the perspective of internationalization of brands, which is why it is positive that we work with the same legal framework," he explained. Pablo López, general director of the Renowned Brands Forum.
During the meeting, the focus was also placed on the scope of the regulations and the new scenarios it offers, "we have highlighted the importance that the possibility of registering non-conventional trademarks through audio, video, and other files has right now. “The possibility of protecting many elements of brand composition through the EU is formal registration,” he stressed. Carmen González, director of PONS IP Brands which has also highlighted the importance of joint work between the legal and marketing departments, among other aspects.
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