In a context of growing global instability, market diversification stands out as a fundamental strategy to ensure the competitiveness of wine companies. José Luis BenítezThe FEV's general manager emphasized that "given the global instability that surrounds us and continues to increase, we must be agile and further diversify our markets as a key tool to ensure the competitiveness of our companies. And, in that sense, the agreement with Mercosur is fundamental to getting closer to a market with enormous potential for Spanish wine, such as Brazil."
The president of the CEEV, Marzia Varvaglione, stressed the importance of this agreement in view of the prospect of a long-term structural decline in wine consumption in traditional markets. "This agreement will play a fundamental role in diversifying our exports and ensuring our long-term economic sustainability by attracting new wine consumers," Varvaglione stated, concluding with a resounding: "We need this agreement, and it is time for the Commission to adopt the legal text."
Tangible Benefits and Geostrategic Opportunity
For months, the FEV and the European winery associations have strongly supported this pact, which promises significantly improve access to Mercosur marketsThis will be achieved through the tariff reduction, the streamlining import procedures and protection of European Geographical Indications (GIs)The European wine industry is confident that the agreement will bring clear benefits without posing risks to EU producers.
Ignacio Sánchez Recarte, Secretary General of CEEV, stressed that the elimination of the Brazil's current 27% tariff on European wines This would represent a "significant burden on the competitiveness and growth of our companies." However, the agreement goes beyond market access, as it "also represents a geostrategic opportunity "For us. With it, we can create a stable, long-term alliance based on shared winemaking principles: a protected designation of origin system and harmonized winemaking practices." Sánchez Recarte was emphatic: "We will continue to actively advocate for the ratification of this agreement. We cannot let this opportunity slip away."
Next Steps in the Ratification Schedule
According to forecasts, after legal clarification and translation into all official EU languages, the European Commission should formally adopt the final legal text of the agreement before the end of June. Once approved by the College of Commissioners, the text will be sent to the Council and Parliament for ratification. While its formal entry into force could take place at the end of 2026, once the Council completes the legislative process, Provisional application of the trade pillar could begin within a few months of its approval by the Council.
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