Tools for market analysis and competitive intelligence.
In this webinar, on October 16, we discussed a key aspect to analyze the real possibilities of success in the international digital strategy of any product: the analysis of its competitors.
Many companies develop their strategies without taking into account the degree of digital maturity of their competitors, in a scenario where the opportunity, but also the competition, is increasingly global. We cover the following points:
– Why they are a key element in defining digital strategy, both nationally and internationally. – Free and paid tools.
– Main tools for online store-based e-commerce. – Main tools for marketplaces.
– Main tools for Social Networks / Influencers.
Moderator Paula Lodeiro
Speaker: Fernando Aparicio Director of Amvos Digital





