Economic journal of Spain's foreign business

Imaginarium

Imaginarium

SECTOR: Professional Services and Education / Trade and Retail / Industry, Manufacturing and Chemicals

Registered Global Reach

BahrainSouth KoreaTürkiyeHong KongCzech RepublicSlovakiaQatarHungarySaudi ArabiaBahrainUnited Arab EmiratesAzerbaiyánUAELithuaniaPoland+1 more

History of International Operations

Date	Operation Summary	Key Figures / Investment	Destination Country
2017-12-13	Imaginarium is launching a limited edition of its KicoNico plush toy, designed by María Escoté, to donate 1 euro from each sale to the construction of a nursery-school in Adu, Kenya, in collaboration with the NGO "Eres como yo". Read News	1 euro for each KicoNico sold	Kenya
2017-06-07	Imaginarium has opened a new store and workshop in Ankara, Turkey, under a master franchise agreement. This move is part of its international expansion plan, which also includes opening a new market in Bahrain. Read News	Points of sale in 28 countries (64% of the total), accounting for 60% of the group's total sales. Four stores in Ankara and 10 in the Persian Gulf. New store model with over 10% sales improvement.	Türkiye, Bahrain
2017-03-16	Imaginarium is consolidating its international expansion with the opening of a new store and workshop in Bahrain, bringing its total to 11 in the Persian Gulf. The company plans nine more openings in the region, noting that 64% of its points of sale and 60% of its sales are international. Read News	11 stores in the Persian Gulf; 9 stores planned in Saudi Arabia, Qatar and the UAE; 64% of international points of sale; 60% of international sales; 14% increase in comparable sales with the new format.	Bahrain, Saudi Arabia, Qatar, United Arab Emirates, Lithuania, Hungary, Czech Republic, Slovakia
2014-12-30	Imaginarium has opened its first store in Doha, Qatar, and two new stores in Dubai, United Arab Emirates, as part of its international expansion plan, adding 22 new stores in 2014 and reaching a presence in 28 countries. Read News	22 new stores opened in 2014 (20 international); 28 countries with presence; Store in Qatar with 74m2 of sales and 15m2 of warehouse.	Qatar, United Arab Emirates
2014-11-11	Imaginarium has opened three new stores in Poland (Warsaw) and Azerbaijan (Baku) as part of its international expansion plan for 2014, consolidating its presence in Eastern Europe and adding 26 countries with a presence. Read News	3 new stores (2 in Poland, 1 in Azerbaijan). 20 new stores opened in the first half of 2014 (18 international). Presence in 26 countries. Stores of 172m2, 143m2 and 105m2.	Poland, Azerbaijan
2014-06-19	Imaginarium, a Spanish brand of educational toys, has achieved successful international expansion, opening stores in markets such as Hong Kong and South Korea. It currently operates in 28 countries, increasing its revenue and sales abroad. Read News	It operates in 28 countries with 425 stores and 1.500 points of sale. 58% of its stores are abroad. It grew by 8% in 2012 and 3% in 2013 in net revenue, and by 18% in overseas sales volume in 2013.	Hong Kong, South Korea
2014-04-02	Imaginarium, the leading Spanish brand in children's play and education, opens its first Concept Store in Asia, located in Hong Kong. This strategic opening coincides with the launch of its latest technology line and aims to expand its presence in the Asia Pacific region. Read News	null	Hong Kong