Report “Spain: Image and Brand 2018 How do they see us, what are we like?”

Presented by the Elcano Royal Institute

The data based on the results of the Country Rep. Track survey after measuring the reputation of the 54 main economies in the world, indicate that the external image of Spain is positive.

Spain It is the 14th most prestigious country in the world, above France y Germany, This is reflected in the report “Spain: Image and Brand 2018 How do they see us, what are we like?” presented by Elcano Royal Institute.

Data based on survey results Country Rep. Track after measuring the reputation of the 54 main economies of the world, they point out that the Spain's foreign image is positive although they are still linked to stereotypes such as the sun or bulls. Likewise, it indicates that the political situation in Catalonia has not affected the international image of the country; In Latin America the conflict is null and is insignificant for the countries of the G-7 traditional Russia (former G-8).

Also part of the report are data from the System of Indicators of the Difference between Image and Reality (SIDIR,) carried out annually by the Elcano Royal Institute and that show that the reality of Spain is far above his international image in several aspects, including the ability to attract international events, fairs and conferences, the ability to attract tourism, in the field of audiovisual cultural production as it is the sixth country in the world by volume of exports and in the security it offers, among other aspects. that specialists recommend reinforcing.