Within the framework of the activities of the e-Asturex Club Asturex is organizing a series of four consecutive online workshops aimed at Asturian companies that want to integrate AI into their digital internationalization strategy.
This is a practical and structured program, designed for companies to work for four weeks on their own reality, applying AI tools to analyze markets, define global value propositions and design their entry strategy into new markets.
- The sessions will be held consecutively on Wednesday from 10:00 to 11:00 in online format .
program content
Workshop 1 – How to use AI to open new markets in an agile and scalable way (April 15)
- Diagnosis of real challenges in internationalization
- Practical applications of AI in market opening
- Program roadmap: The 6 steps to expand with AI
- Deliverable: AI Market Opening Readiness Report (Based on the AI Export Readiness Test)
Workshop 2 – Market Selection with AI. Analyze and prioritize markets in minutes (April 22)
- AI-powered market research
- Competitor and demand analysis
- International segmentation
- Market ranking using AI criteria
- Tools: Perplexity · Similarweb · Semrush · LinkedIn Sales Navigator ·ChatGPT
Workshop 3 – International Value Proposition & Storytelling with AI (April 29)
- Designing an international value proposition
- Cultural adaptation of the message
- Creating multi-format content with AI
- From text to video in minutes
- Tools: ChatGPT · Canva AI · Midjourney · HeyGen · ElevenLabs · Durable
Workshop 4 – International Go-to-Market and Automation (May 6)
- How to enter a new market with AI
- Automated multichannel prospecting
- International social selling
- Global KPI configuration
- How to scale without increasing structure
- Tools: Clay · HubSpot · Lemlist · Zapier · Apollo AI
The course will be taught by 2Leap, a consultancy specializing in internationalization strategy supported by Artificial Intelligence.
Location: online
Date of celebration
April 15, 22, 29 and May 6 (10:00 to 11:00h)
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