Internationalization, a key element in the 69th edition of Mercedes-Benz Fashion Week Madrid

World fashion capital

Mercedes-Benz Fashion Week Madrid includes a room for buyers with the aim of facilitating participating designers in establishing business relationships with attending national and international buyers.

From the 24 to the 29 for January Madrid once again becomes the world capital of fashion when the 69th edition of the Mercedes-Benz Fashion Week, an edition that is committed to Capabilities and the external consolidation of the manufacturing industry spanish fashion.

“We are doing an internationalization program based on bringing foreign buyers and foreign press, so that the designers themselves can exhibit their designs and from there make them known abroad, create that image of brand Spain and that it also generates that business that is so necessary in this very creative art,” he noted. Eduardo López-Puertas, general director of IFEMA.

IFEMA and other points of the Spanish capital will be unique settings for parades and presentations of more than 40 Spanish designers and brands. As in the previous edition, Mercedes-Benz Fashion Week Madrid includes a room for buyers with the objective of facilitating participating designers in establishing business relationships with national and international buyers attending.