IPEX promotes the presence of Castilla-La Mancha wine companies at Prowine Shanghai

A strategic opportunity for Castilla-La Mancha wine

Prowine Shanghai has established itself as a reference platform in the Asian market for wine lovers, marking its tenth edition with notable recognition in the industry.

The Institute for Foreign Promotion of Castilla-La Mancha (IPEX) announced its initiative to promote the group participation of companies in the wine sector in the prestigious fair Prowine Shanghai, which will be held from November 12 to 14 in the Chinese metropolis of Shanghai.

Prowine Shanghai has established itself as a reference platform in the Asian market for wine lovers, marking its tenth edition with notable recognition in the industry. This fair, which is carried out jointly with the renowned Food & Hospitality Shanghai, has gained prominence thanks to the synergy and relevance that both exhibitions have achieved together.

The commitment of IPEX lies in coordinating the participation of wineries from Castilla-La Mancha in this internationally renowned event.

The event represents a strategic opportunity for wine companies in the region, providing them with an ideal platform to strengthen their commercial ties in a market as dynamic as the Chinese one.

Companies interested in being part of this promotional action must formalize their registration before 21 June. A maximum of 8 companies will have the opportunity to highlight the quality and variety of Castilla-La Mancha wines to an audience eager for new oenological experiences.

IPEX will grant aid for participation in the action of 30% with a maximum amount of 1.596 euros.