A market with more than 300 million consumers
It will be held in Chicago and Milwaukee, United States, from October 17 to 19, 2023.
![[Img # 52972]](https://empresaexterior.com/upload/images/06_2023/4328_promocion-vinos-eeuu_cr.jpg)
El American market It is an attractive market because it is the first economy in the world and that makes it a mature market or “group of markets” with great international competition as it is a great pole of attraction for the marketing of all types of products, including wine.
Despite the size of the market with more than 300 million consumers, it cannot be considered a single market but rather a grouping of markets due to distances and regulatory particularities in the distribution of alcoholic beverages that force the country to be considered as a conglomerate of markets.
The great dynamism in domestic consumption of all types of products is also reflected in the wine sector, which has led to a growing presence of international wines on the market. The valuation of imported wines is high and they look for wines with good added value.
The distribution promotion program in USA aims to be a tool that deepens the distribution of wines through promotion in the channel HORECA and retail distribution.
This action is aimed at both companies with an importer and companies without an importer that are interested in positioning their wines in the wine market. Chicago and Houston and its areas of influence.
After the action, aid will be granted for participation in the action of 50% of the justified expenses with a maximum amount of 1 euros.
The application submission period ends on June 30, 2023.
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