Ivace, Cámara de Castellón and Ascer promote the tile at the 100% Design fair in London

Entities and sector join forces against the threat of Brexit

It is the first group participation in this relevant event that is held with 8 companies from Castellón.

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Eight tile companies Castellon They participate for the first time as a group in the fair '100% London Design', in an action organized jointly by Ivace International, Chamber of Commerce of Castellón and Ascer.

 

The general director of Internationalization and CEO of the Ivace, María Dolores Parra, explained that the fair 100% Design It was included "from minute one" among the planned actions to promote the tile of Castellon "given the turbulence that such an interesting market as the British one could suffer."

 

"This measure is the result of close collaboration between entities, the administration and the sector itself to address the threat of..." Brexit "and continue promoting our products in the British market," he explained.

 

The companies will have an exhibition space where they will be able to present their latest developments at the most prominent architectural design and construction fair in the world. United Kingdom. It is a space that brings together the most relevant interior design and high-end architecture professionals in the country.

 

"We are thus working on the channel of decoration and architecture professionals, who can carry out an important role in specifying these products in this market," he added.

 

Maria Dolores Parra has also highlighted that this action takes place days after the appointment of Valencia , the World Design CapitalThis is quite an achievement that will allow us to "associate design with sectors such as the tile industry and position ourselves as a cutting-edge territory."

 

For its part, the president of the Castellón Chamber of Commerce He highlighted the "commitment and effort of the 3 organizing entities, Ivace, Cámara and Ascer before the shadow of Brexit«.

 

 

 

The United Kingdom is the third world destination for tile exports from the province of Castellón, with a value of 163.120.000 euros exported in 2018.

 

 

 

In this regard, he added that "it is very important that we are united to work and enhance the quality, design, etc. of our companies."

 

This action is part of the annual agreement between the Ivace and Chambers of Commerce of the Valencian Community for the boost to Capabilities Plans Valencian companies and has European financing through the funds SPRING.

 

To boost visitor traffic to the stand, participation has been reinforced with online marketing campaigns targeting the audience and the creation of a promotional brochure that will be distributed during the event.

 

'100% Design'

 

La '100% Design' fair, which takes place annually during the prestigious City of London Design Festival, celebrates its 25th anniversary this year.

 

It is expected that this edition will exceed the figure of 26.987 visitors from 2018, of which 83% have a professional profile.

 

United Kingdom It is the third world destination for tile exports from the province of Castellón, with a value of 163.120.000 euros exported in 2018.

 

Between January and June 2019, exports showed an increase of 10% compared to the same period of the previous year.

 

Note that Spain is the first supplier of ceramic flooring and wall coverings United Kingdom, with a share of 38,5% of the country's imports of these products in 2018.