Photograph by the Valencian Government.
Foreign Promotion
Ivace+i Internacional has facilitated the visit of 356 importing companies to the Valencian Community during the first half of 2026. These reverse missions, framed within trade fairs and sectoral actions, seek to boost business opportunities for the Valencian business fabric.
The Ivace+i reverse mission program promotes the international connection of the Valencian business fabric with 356 buyers from strategic markets.
A total of 356 international importing companies have visited the Comunitat Valenciana during the first half of 2026, thanks to the trade missions organized by Ivace+i InternacionalThe initiative, dependent on the Conselleria de Industria, Turismo, Innovación y Comercio directed Marián CanoIts objective is to connect local supply with global demand.
In the words of Mónica PayáAccording to the Director General of Entrepreneurship and Internationalization, these guest missions "allow Valencian companies to present their offer directly to buyers selected for their interest and purchasing power, optimizing resources and multiplying business opportunities."
Also, according to PayáThese strategic actions contribute to "strengthening the international positioning of the Comunitat Valenciana as a competitive, innovative territory with a benchmark export offering."
Synergies with trade fairs and key sectors
During the first six months of the year, Ivace+i Internacional has developed a total of 11 reverse missionsA key part of this strategy has focused on supporting international trade fairs held in the region, such as Baby Kid & Fimi, Día Mágico by Fimi, Salón del Cómic, Futurmoda y FimiBoutique"These actions allow us, in turn, to support the internationalization of the various international competitions held in our territory; we multiply the impact of these events and contribute to brand building." Comunitat Valenciana"The director general pointed out."
In addition, direct reverse trade missions have been organized, designed for buyers, distributors, and specifiers interested in specific sectors. Missions for the tile sector, with professionals from the Reino Unido, those dedicated to cultural sectors such as dance, and an action focused on the furniture sector with a delegation from Marruecos.
These initiatives are complemented by Congreso Go Global, held in May in València, where 45 importing companies selected by the participated Red Exterior de Ivace+i due to their specific interest in the offer of the Comunitat Valenciana.
Results for the first half of 2026
| Concept | Figure |
|---|---|
| Invited importing companies | 356 |
| Number of reverse missions organized | 11 |
| Importing companies at the Go Global Congress | 45 |
The model for these activities facilitates direct and in-depth contact. "Through these activities, the invited companies visit facilities, learn about production processes, and become familiar with the business environment," he explained. Mónica PayáThis approach, he concludes, facilitates the "demonstration of capability and increases the chances of establishing solid and lasting business relationships."
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