Photography Valencia.
Agri-food Promotion in the United States
Ivace+i Internacional is leading the participation of ten companies from the Valencian Community in the Summer Fancy Food Show in New York. The initiative, part of the USA Plan and supported by Director General Mónica Payá, aims to consolidate the presence of the Valencian gourmet sector in the strategic US market.
Ivace+i Internacional, the body dependent on the Conselleria de Industria, Turismo, Innovación y Comercio directed Marián Cano, has organized a trade mission to promote the gastronomy and agri-food products of the Comunitat Valenciana at the fair Summer Fancy Food, celebrated in Nueva York.
The joint participation of ten regional companies is integrated within the Pavilion of España, coordinated by ICEXThis action is part of a broader strategy to strengthen the presence of Valencian businesses in the competitive North American market.
A strategic bet in the 'USA Plan'
The general director of Entrepreneurship and Internationalization, Mónica Payá, who has traveled to Nueva York To support the business delegation, he emphasized the importance of this meeting. "Participation in the Summer Fancy Food Show "It allows Valencian companies to access one of the main international showcases of the gourmet sector, establish high-value business contacts and strengthen their positioning in the US market," he said.
This initiative is part of the Plan USAa specific program launched by Ivace+i Internacional with the aim of helping Valencian companies maintain and expand their market share in such a strategic destination as Estados Unidos.
Experiential gastronomy to seduce the professional buyer
The Valencian offering at the fair is diverse and of high quality, including products such as cheese, nougat and sweets, broths and paella mixes, fresh truffles, gluten-free pastries, Serrano ham, spices and seasonings, and preserved fruits. However, the promotional strategy goes beyond simply displaying products.
Ivace+i Internacional has organized a gastronomic seminar within the Pavilion space of España which includes a live cooking demonstration. During the event, a paella will be cooked while a presenter details the characteristics of different dishes made with products from the ten participating companies. "With this complementary activity, we want to transform the quality and authenticity of the products into an experience that increases their appeal, differentiation, and promotional value to an exclusively professional audience," explained [the presenter]. Payá.
Valencian export proactivity, in figures
The dynamism of the agri-food sector of Comunitat Valenciana Their presence in foreign markets is evident in their representation at this event. The companies participating, in conjunction with Ivace+i Internacional They constitute 20,4% of the total number of companies present in the Pavilion of EspañaThis data reflects a clear commitment to internationalization and a firm focus on high value-added markets.
| Concept | Key Cipher |
|---|---|
| Valencian companies participating with Ivace+i | 10 |
| Representation on the Pavilion of España | 20,4% |
La Summer Fancy Food Show It is a key meeting point that brings together thousands of professional buyers, importers, distributors, and chains. retailThe HORECA channel, specialty stores, and media outlets. "Participation provides access, all in one place, to the main players in the US market and other international markets," he concluded. Mónica Payá.
Key points and frequently asked questions about agri-food promotion in the United States
Why is it so relevant for a Spanish company to participate in the Summer Fancy Food Show?
It is one of the most important fairs in the gourmet food sector in NorteaméricaIt allows Spanish exporters direct and concentrated access to the main purchasing managers of importers, distributors, large retailers and the HORECA channel, acting as a catalyst to close commercial agreements and gain visibility in a highly competitive market.
What impact does the 'USA Plan' of Ivace+i have on Valencian exporters?
El Plan USA It is a strategic support framework designed by Ivace+i to facilitate the entry and consolidation of companies in the Comunitat Valenciana en Estados UnidosIt offers tools, financing and support to overcome barriers to entry, adapt products and maintain market share in a highly demanding regulatory and commercial environment.
What types of Valencian products have the greatest potential in the American gourmet market?
Products that combine tradition, quality, and authenticity, like those presented at the fair: paella mixes, artisanal nougat, signature cheeses, Serrano ham, and fresh truffles. In addition, there is a growing demand for products adapted to new consumer trends, such as gluten-free pastries, which are also part of the Valencian offering.
Any questions about this news?
Talk to Coexia, the AI of the foreign trade
