Ivace+i promotes Valencian children's fashion at Fimi Boutique, attracting buyers from 14 countries

Photography Valencian generalitat.

Internationalization of the Valencian Community

Ivace+i Internacional is supporting Fimi Boutique in Valencia on June 30th and July 1st, a key event for children's fashion. This initiative, in collaboration with Asepri and the Valencia Chamber of Commerce, aims to open new international markets for companies in the Valencian Community through a reverse trade mission.

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Ivace+i Internacional It promotes the internationalization of Valencian children's fashion by supporting the event Fimi Boutique, celebrated on València. The initiative brings buyers from 14 countries to connect with local businesses, reinforcing the Foreign Promotion Plan of the Comunitat Valenciana and generating new business opportunities.

The agency, which is dependent on the Conselleria de Industria, Turismo, Innovación y Comercio, has endorsed the exclusive meeting Fimi Boutique, which takes place on June 30th and July 1st in the Naves, Centro de Innovación del Ayuntamiento de ValènciaThis event has been designed as a unique showcase to present the season's trends in fashion, swimwear, footwear, accessories and baby products.

The reverse mission as a strategic promotional tool

The general director of Entrepreneurship and Internationalization, Mónica Payá, has detailed the approach of this action, framed within the Foreign Promotion Plan developed by Ivace+i InternacionalThe aim is to strengthen the visibility of Valencian production sectors and facilitate the establishment of new business contacts at a global level.

"In the Foreign Promotion Plan, international guest missions play an important role, as they allow companies to showcase their products without leaving the country." Comunitat Valenciana", he highlighted PayáThis methodology, known as a *reverse trade mission*, is highly efficient for SMEs, as it brings together a selection of high-potential buyers in a single location, optimizing resources and time.

The organization of this mission has been carried out in close collaboration with the Cámara de Comercio de Valencia and Asociación Española de Productos para la Infancia (Asepri), within the umbrella of the program Global CV.

As explained Mónica Payá"Our collaboration with the children's clothing sector has been constant over the years; our goal is to facilitate new business opportunities for our companies with the presence of international buyers with the potential to incorporate new products into their portfolio."

International markets present at Fimi Boutique

The initiative's ability to attract participants is reflected in the diversity of the markets represented. The purchasing companies invited to this edition of Fimi Boutique They come from a total of 14 countries, covering both established and emerging markets of great interest to the Spanish children's fashion sector.

Buying Countries Invited to Fimi Boutique 2026
United States, Puerto Rico, Bolivia, Costa Rica, Ecuador, Slovakia, Honduras, Italy, Mexico, Nicaragua, Netherlands, Poland, Portugal and United Kingdom.

Key points and frequently asked questions about internationalization in the children's fashion sector

If I am a children's fashion SME in the Valencian Community, how does this action benefit me?

This type of initiative, such as the reverse mission in Fimi BoutiqueIt allows you to directly access a portfolio of international buyers pre-selected for their potential and interest in Spanish products. This represents significant savings in travel and prospecting costs, facilitating high-value B2B meetings in a local and professional environment.

How important are reverse trade missions in foreign trade strategy?

Reverse trade missions are a high-return-to-investment (ROI) tool. They allow local companies to showcase not only their products, but also their facilities and the region's business ecosystem. For international buyers, they offer a focused and efficient overview of a specific sector's offerings, streamlining their purchasing and supplier selection processes.

Which markets are considered strategic for Spanish children's fashion?

The selection of 14 countries for this event, including markets such as Estados Unidos, México y Reino Unido, along with others from Europa del Este y América LatinaThis indicates a diversification strategy. They are targeting both mature markets that value design and quality "made in Spain," and emerging markets with a growing middle class and demand for high-end children's products.