Ivace+i Internacional is implementing 65 strategic actions and connecting 1.200 Valencian companies with global markets by 2025.

 

 

 

Assessment of the Valencian Community's Foreign Promotion Plan

 

Ivace+i International has executed a total of 65 foreign promotion actions along the 2025a strategy that has allowed the active participation of more than 1.200 companies from the ValenciaAs he explained Marian CanoAccording to the Minister of Industry, Tourism, Innovation and Trade, this deployment responds to the specific needs of the exporting sectors to facilitate access to new markets and consolidate the international presence of the Valencian business fabric.

 

The development of this annual plan is supported by the extensive Ivace+i International Foreign Networkwhich coordinates both the logistics of trade missions and the identification of business opportunities at the destination. “It allows us to facilitate the participation of Valencian SMEs in a series of initiatives held both in foreign markets and within the Valencian Community to bring them closer to new commercial opportunities and to promote our products and companies abroad,” she stated. Marian Cano.

 

Key figures for internationalization in 2025

 

The activities carried out during the 2025 fiscal year encompass both the expansion of companies abroad and the arrival of international operators. The most relevant data regarding these activities are detailed below:

 

Indicator	Key Data	Detail
Promotional Actions	65 shares	Organized by Ivace+i International during 2025.
Business Participation	+1.200 companies	Companies from the Valencian Community benefited.
Invited Buyers	~1.400 buyers	International influencers brought to the Valencian Community.

 

Presence at trade fairs and strategic trade missions

 

The international agenda has included participation in world-renowned events and the development of working agendas in emerging and established markets. Among the destinations of the trade missions are locations such as Morocco, Saudi Arabia, United Arab Emirates, Brazil, Peru, Colombia, Dominican Republic, Puerto Rico y Panama.

 

In the field of international trade fairs and business meetings, institutional participation has covered various strategic sectors:

 

• Food and Drinks: Americas Food & Beverage (Miami and Singapore), Gulfood (Dubai) and Seafood Expo (Spain).
• Technology and Innovation: Miami emerges, Game Developers (USA) and the meetings of Mobile World Congress.
• Biotechnology and the Industrial Sector: Biospain and the fair Plastargel (Algeria).
• Other sectors: Great Match (New York), Hygienalia and the Spanish-Moroccan forum for the sector contract.

 

Reverse missions: attracting demand to the Valencian Community

 

A key part of the strategy has been the organization of reverse missions. Mónica PayáThe Director General of Entrepreneurship and Internationalization has highlighted the effort to coordinate the visit of nearly 1.400 international buyersThe aim is for these influencers to become familiar with the Valencian offering. in situ, both at sector events and at trade fairs held in the territory itself.

 

“These actions allow companies to make valuable business contacts without leaving the Valencian Community, something highly valued and useful for businesses,” he noted. payaAmong the events that have hosted these importers' missions, trade fairs stand out. Habitat Valencia, Home textiles, Go Global Congress, as well as specialized competitions such as Fimi, Futurmoda, Iberflora, Maderalia y Eurobrick.

 

Key points and frequently asked questions about the Ivace+i 2025 Plan

 

What is the International Promotion Plan of Ivace+i?
It is an annual strategy designed by the Valencian Regional Government, adapted to the demands of the exporting sectors, which includes trade fairs, trade missions and business meetings to facilitate the internationalization of SMEs.

 

What are reverse missions and what impact do they have?
These initiatives invite international buyers and influencers to visit the Valencian Community. In 2025, 1.400 buyers were brought to meet with local companies at trade fairs such as Hábitat Valencia and Textilhogar, facilitating business deals without the need for travel abroad.

 

Which geographic markets have been prioritized in trade missions?
Valencian companies have developed work agendas in key markets in America (USA, Brazil, Peru, Colombia, Panama) and the MEASA region (Morocco, Algeria, Saudi Arabia, United Arab Emirates), thus diversifying their export destinations.