Ivace+i International has managed to attract 1.525 international importing companies to Valencia by 2024, allowing local companies to establish business contacts without having to leave their territory. The regional minister for Innovation, Industry, Trade and Tourism, Marian Cano, highlighted the importance of these initiatives by stating: “We invite buyers from all over the world to purchase products from the Comunitat and establish commercial relations with our companies, which will allow us to place our products in strategic markets. "
During this year, there have been carried out 21 reverse missions with the active participation of 704 Valencian companies. These actions have not only been directed at international competitions held in the region such as Cevisama and Habitat Valencia, but also to specific sectors such as the tile and wine sectors.
Marián Cano has pointed out the “importance of facilitating contact with potential buyers as much as possible so that they continue to open markets and expand their internationalization”
The wine sector has attracted special attention with a mission made up of representatives of 17 countries, generating about 400 meetings between Valencian wineries and international importers. In addition, other notable missions included sectors such as horticulture from Algeria and dance with European participants.
This concerted effort by Ivace+i International strengthens the Comunitat Valenciana brand in strategic global markets, consolidating its position as a relevant player in the international trade.
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