Ivace+i Internacional successfully organizes a seminar on Castellón ceramics in Zurich

Strategic promotion of Castellón ceramics

The Director General of Entrepreneurship and Internationalization, Ester Olivas, highlighted the importance of this type of action to "promote the uses of Castellón ceramics in strategic markets, through seminars aimed at specifiers and distributors."

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Ivace+i International, dependent on the Department of Innovation, Industry, Commerce and Tourism, and the employers' association Ascer have successfully organized a seminar on ceramics and architecture in Zurich (Switzerland), where nearly 200 professionals from the sector gathered.

 

The main objective of the seminar, entitled "Architecture," was to showcase the latest applications and trends in Castellón ceramics in a strategic market like Switzerland. The Director General of Entrepreneurship and Internationalization, Ester OlivasHe highlighted the importance of this type of action to "promote the uses of Castellón ceramics in strategic markets, through seminars aimed at specifiers and distributors."

 

The seminar program included presentations by two renowned architecture firms: Studio.Noju, which presented the interior renovation of an apartment in the white towers, emblematic work of the architect Sáenz de Oíza; and OAB Architects, with extensive experience in the use of Spanish ceramics and winners in several editions of the ASCER Ceramic Awards.

 

The participation of nearly 200 professionals in this seminar is a great success for the initiative, which has made it possible to publicize the latest trends and applications of Castellón ceramics in a market with great potential such as the Swiss market.

 

 

In addition, an exhibition space was set up where eight ceramic companies from the Valencian Community showed their new products to the attending professionals. The participating companies were Azteca, Cevica, Dune, Monopole, Rocersa, Stn, Natucer and Tempio.

 

For the organization of this seminar, Ivace+i Internacional and Ascer collaborated closely with the prestigious knowledge and debate forum "Schweizer Baumuster Centrale (SBCZ)." The seminar, entitled "Kerasmiche Architektur" (Ceramic Architecture), was held as part of the SBCZ's program of activities for professionals in architecture, design, and engineering.

 

"With this seminar we wanted to introduce local professionals to the offerings of the ceramic sector in the Valencian Community, positioning ceramics..."Tile of Spain'as a sustainable, cutting-edge and innovative material," Olivas pointed out.

 

The participation of nearly 200 professionals in this seminar is a great success for the initiative, which has made it possible to publicize the latest trends and applications of Castellón ceramics in a market with great potential such as the Swiss one. This action is part of the commitment of Ivace+i Internacional and Ascer to promote the internationalization of the ceramic sector of the Valencian Community and position it as a benchmark for quality, innovation and sustainability.