Ivace+i Internacional and Mármol de Alicante promote Valencian natural stone at the Surface Design Show in London

 

Ivace+i Internacional and partnership Mármol de Alicante They lead the presence of seven companies from the natural stone sector at the fair Surface Design Show de LondresFrom February 3 to 5, to strengthen exports in the British market.

 

Internationalization strategy in the British market

 

La Conselleria de Industria, Turismo, Innovación y Comerciothrough Ivace+i InternacionalShe has coordinated a trade mission grouped with one of the world's most important events for design and architecture. The councilor Marián Cano He emphasized the importance of this action, noting that the objective is "to support and facilitate the promotion of companies and products of the Comunitat Valenciana in foreign markets».

 

Participation is structured under the concept of Stone Gallery...an exhibition format that allows for the projection of a powerful collective brand image. As has been indicated CanoThis formula offers a "greater visual impact" and common elements that strengthen the sector's positioning against international competitors.

 

A meeting point for global prescribers

 

Since its inception in 2005, the Surface Design Show It has established itself as the European epicenter for professionals seeking innovative materials. The event, which is held in the Business Design CentreIt attracts more than 6.000 professionals, becoming a strategic platform for reaching architects and designers who act as key prescribers in large international projects.

 

The Valencian companies participating in this edition represent excellence in finishes and construction materials:

 

• Amoros & Collado Natural Stone Products
• Bateig Piedra Natural
• Benicantil Mármoles-Bemarsa
• Rocas Aram
• Inpedra
• Spanish Marble
• Stone Basiq

 

Key facts of the trade mission

 

Concept	Detail
Event	Surface Design Show
Location	Londres (Reino Unido)
Particiapant enterprises	7 Valencian companies
Professional visitors	+ 6.000
Exhibition format	Stone Gallery

 

This initiative is part of the Foreign Promotion Plan de Ivace+i Internacional, designed in close collaboration with sector associations to respond to the real needs of the productive fabric of the Comunitat Valenciana.

 

Key points and frequently asked questions about promoting natural stone

What is the Stone Gallery in London?

It is a space for group promotion where companies from the Comunitat Valenciana They present their products under a common image to maximize their visual impact on British architects and designers.

Why is the Surface Design Show relevant?

Because since 2005 it has been the leading trade fair in the Reino Unido focused on surface materials, attracting more than 6.000 professionals specializing in construction and interior design.

Who is organizing this international participation?

The action is organized by Ivace+i Internacional, dependent on the Conselleria de Industria, in collaboration with the association Mármol de Alicante.