Jump! warns of global environmental change in 2016

First meeting of the Jump! platform in 2016

A changing global environment is the scenario that Spanish entrepreneurs who are committed to internationalization have to face, as agreed by diplomat Inocencio Arias, economist Emilio Ontiveros and business manager José Vilches, protagonists of the first Jump meeting for Internationalization this 2016.

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For diplomat Inocencio Arias, the most worrying factor we face is the weakening of the European project. "At the heart of the European Union, we are witnessing a worrying division around the idea of ​​Europe."

 

 

 

"Germany maintains its enthusiasm, but countries like Poland and Hungary are starting to join the usual Eurosceptics such as Great Britain," he said. “The refugee crisis, with its excessive moralizing, has highlighted this division regarding the economic burden of hosting them all and the risk perceived by some members of creating a pull factor that we may be unable to handle. The economy exacerbates the North-South tension, the idea in the North that we in the South are lazy, and the idea in the South that we are subjected to harsh policies. The result is a Europe that matters less in the world. In the area of ​​counterterrorism, until the Paris attacks, the decline in cooperation with the United States was clear. Faced with our own weakening, we have a clearly emerging power: China,” he added. 

 

In his speech Emilio Ontiveros He emphasized that the evolution of the international environment will be increasingly "binding" on the course of business activity at all levels. "The decisions that companies make internationally will necessarily have to be very carefully considered and prudent given the current global economic environment. The slowdown in the development of emerging countries, with China and Brazil undergoing difficult transitions, coupled with financial instability—with the worst January in the history of the stock market—will negatively impact global trade growth and will also affect the strength of our national economy." 

 

El Global Category Marketing Director at Campofrío, José VilchesHe advocated for leveraging Spain's current competitiveness to promote one of the most ambitious leaps a company can make in other markets: moving from exporting to internationalization. “It starts with passive exports, as was the case decades ago. Then it moves to more active exports, primarily through the creation of an export department with distributors. But our ambition should take us further. When possible, we should create sales subsidiaries, adapting our sales and marketing policies to each priority market, and even fully integrated subsidiaries including production centers and our own logistics chain, as is the case in some countries,” he explained. 

 

 

“At Campofrío, one of the first Spanish companies with a truly international focus, we know that in a globalized world, traditional export models are often no longer effective. Exporting is simply selling the products or services we already produce in another country. Internationalization is a more complex and ambitious process that transforms companies into global players. This entails an internal cultural shift and requires a higher level of resources with a longer payback period, but the result is adaptation to all cultural sensitivities, an understanding of each market in which we operate, and its rules of the game, competing head-to-head with local or multinational companies.” 

 

 

About Jump 

 

Jump! is the leading private initiative to facilitate the integration of small and medium-sized enterprises (SMEs) into an increasingly globalized world through an integrated offering of knowledge and solutions. This platform comprises DHL Express, a logistics and transportation specialist; Crédito y Caución, a company specializing in commercial risk coverage and foreign trade; Iberinform, a specialist in business information and debt recovery; Deutsche Bank, which contributes financing solutions; and Sage, a specialist in management software. In addition to its founding partners, the platform is supported by Fundación Gas Natural, Gestiona Radio, and the Cash Management Observatory of IE Business School.