The most important cruise fair in the world
A delegation headed by the president of the APB, Joan Gual de Torrella, the main shipping companies in the Balearic Islands and institutional representatives travelled there.
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One more year, and it's already twenty, the Port Authority of the Balearic Islands (APB) attend the Seatrade Cruise Global, the biggest cruise fair The most important in the world that starts and will end on March 16 in strong Lauderdale (Florida, United States).
A delegation headed by the president of the APB, Joan Gual de Torrella, the main shipping companies Balearics, institutional representatives, such as the Tourism Councillor of the Consell d'Eivissa, Vicente Torres, the Councillor for Tourism of Alcudia, Joan Gaspar Vallori and the Balearic Tourism Agency (ATB). The ports of the Balearic Islands are promoted from the Ports of Spain stand at State Ports.
The Balearic Islands are leaders as a cruise destination in the Western Mediterranean with more than 800 stops planned for 2017 and nearly 2 million passengers.
La APB has been present at this fair since 1997. According to Joan Gual, the objectives have changed over the years. “Today we are not here to continue growing, but to offer a better quality product from a consolidated and specialized destination,” argues Gual.
Thus, Palma de Mallorca It is also a preferred destination in winter, Alcúdia y Mahon They stand out as an ideal option for those seeking exclusivity and Eivissa, for its part, as the most heterogeneous island and with the greatest diversity of products. The key lies in promoting the particularities of the product offered by each of its ports. A strategy that consists of adapting the offer as best as possible to the needs of each ship and its passengers.
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