La Cámara de Comercio de Madrid A technical conference on digital internationalization was held today, where it was analyzed how the GEO (Generative Engine Optimization) and Agentic AI They are transforming foreign trade. The event, aimed at companies and the self-employed, highlighted the public aid available to them. Comunidad de Madrid to improve global competitiveness by 2026.
The strategic leap: from SEO traditional to generative positioning (GEO)
The evolution of international markets is marked by an accelerated transition towards environments assisted by Artificial IntelligenceDuring the day, Fernando AparicioCEO Nifty Export, has stressed that "The way companies sell in international markets is changing rapidly, driven by artificial intelligence and the use of new digital tools and the automation of business processes.".
In this new scenario, simply appearing in conventional search engines is no longer enough. The focus is shifting towards GEOseeking to ensure that brands are mentioned as a priority in the responses generated by AIs. Aparicio He emphasized that the current objective is "Trying to be mentioned in AI responses, what's called GEO, which is the evolution of traditional search engine optimization", as well as exploring the possibilities of international exposure through AI assistants and agents.
Institutional impetus: The program Click and Export
From the institutional level, the Ventanilla Única de Internacionalización (VUI) has presented concrete tools to support this paradigm shift. Jacobo Pérez-Soba, Coordinator of the Ventanilla Única de Internacionalización from the Comunidad de MadridHe called on businesses and the self-employed to take advantage of the program. Click and Export.
This program is specifically designed for entities that need Review and implement your online sales strategy. By Pérez-SobaThe initiative seeks "to achieve the right positioning in international marketplaces to promote and contribute to their international sales", being a vital solution for those companies that, due to their structure, do not have a conventional export department.
To facilitate understanding of the support framework and the topics covered, the following executive summary of the day is presented:
| Strategic Axis | Description and Tools |
|---|---|
| Technology GEO | Optimization to be the preferred answer for generative search engines. |
| Agent Trading | Use of AI agents for lead generation and B2B/B2C sales automation. |
| Program Click and Export | Strategy and implementation in marketplaces with the support of expert consultants. |
| Public Funds | Financial aid from Consejería de Economía and Comunidad de Madrid. |
| Organizing Entities | Cámara de Comercio de Madrid y Ventanilla Única de Internacionalización. |
Technological levers for export in 2026
The conference offered a practical perspective on adapting marketing and business development to the international environment. Key aspects of this transformation include:
- Analysis of the new scenario of digital internationalization where visibility is replaced by assisted choice.
- Application of the Agentic AI in foreign market research.
- New rules of competitiveness in marketplaces international under AI algorithms.
- Access to specialized consulting for SMEs without a physical sales network abroad.
The event also included the institutional opening of Enrique Nuño (International Trade Advisor of the Cámara de Madrid) and Óscar Suárez Miranda (Head of Business Promotion Area), reaffirming the regional commitment to the digitization of the foreign sector.
Key points and frequently asked questions about internationalization and AI
What differentiates the GEO of the SEO traditional in foreign trade?
While on days SEO seeks to position a website in search results, the GEO seeks to make the company the direct response that AI language models provide when an international customer makes an inquiry about products or services.
Who can benefit from the program? Click and Export?
It is aimed at exporting companies, self-employed individuals and private individuals from the Comunidad de Madrid who need a solid strategy in marketplaces international, especially those that do not have their own export department.
What is the role of agentic AI in international sales?
Agent AI enables deployment self-employed assistants capable of conducting market research, capturing leads and dynamically managing international exposure formats, reinforcing competitiveness in B2B and B2C markets.
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