The Madrid Chamber of Commerce promotes business digitalization with artificial intelligence for foreign trade

 

La Madrid Chamber of Commerce, in collaboration with the Unique Window of Internationalization y Nifty Export, has held a day entitled "Keys to Digital Marketing for Foreign Trade", focused on the role of artificial intelligence (AI) in optimizing export and digital trade strategies.

 

Institutional opening and support for digitalization

 

The event began with the intervention of Mr. Enrique Nuño Garcia, International Trade Management Advisor at the Madrid Chamber of Commerce, who highlighted the institution's commitment to providing companies with tools and advice for their international expansion.

 

For its part, Mr. Jacobo Perez-Soba, Coordinator of the Unique Window of Internationalization, explained the aid programs available, such as Pymext and Click and Export of the Community of Madrid. “Companies will find in the Internationalization One-Stop Shop a program that supports them financially throughout the diagnosis and initiation of digital commerce”He said.

 

Artificial intelligence in internationalization

 

Fernando Aparicio, CEO of Nifty Export, addressed the keys to digital marketing for foreign trade, highlighting the impact of AI on export processes. “AI has brought about an absolutely brutal change both in cost reduction and in the accelerated acquisition of information”, he said. He also presented Practical examples of AI application in competitive intelligence tools, sales funnels and marketplaces.

 

Logistics challenges and solutions for digital international trade

 

In the logistics field, Mr. Nuno Martins, Marketing and Communication Director of DHL Spain, explained the Legislative developments affecting international digital trade and how artificial intelligence is transforming logistics processes in B2B and B2C models. He stressed the importance of being well prepared and advised for export, due to constant changes in international trade. “More than ever, it is essential to be well informed about new tariffs and regulations, as the world changes so quickly”He said.

 

A key boost for digital internationalization

 

The day has highlighted the importance of the Artificial intelligence as a key tool for the international competitiveness of companies. The Madrid Chamber of Commerce thus reaffirms its commitment to providing advice, training and financial support to companies looking to expand their markets through advanced digital strategies.