Internationalization Dialogue Conferences
ESADE in Madrid hosted this meeting where the central theme was international growth in a digital context, and which was attended by prominent companies.
Today one of the days of internationalization dialogues, a meeting organized at the headquarters of ESADE en Madrid and where the topic to be discussed has been international growth in a digital context.
María Peña, CEO of ICEX has been in charge of opening the debate in which they have participated Antonio Molina Navarro, head of international digital innovation at Banco Santander, Jose Manuel Oliva, CEO of Logalty, Juan Cerejio, founder and CEO of Mica and Rodrigo Rodriguez Beers, As founder and CEO of Odillo. The person in charge of moderating the debate has been Fernando San Martín Yagüe, responsible for digital business and innovation CESCE.
They have highlighted the importance of digitalization in companies to grow abroad. María Peña has pointed out that “digitalization offers enormous opportunities to compete in the international market” otherwise, she believes that it would be impossible to meet the needs that consumers currently demand.
Banco Santander For its part, it offers the necessary tools for companies to identify their potential abroad and be able to exploit it to obtain the maximum benefit. Antonio Molina, has indicated that through digital platforms, companies multiply their opportunities when it comes to going abroad.
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