La Feria del Mueble Yecla (FMY) has started the roadmap for its Edition 64 through a strategic meeting with commercial agents from the provinces of Murcia y Alicante. Under the motto 'It fits you'The competition seeks to strengthen the link between manufacturers and the market, promoting digitalization and networking as driving forces of global business in the habitat sector.
Strategic collaboration with commercial agents
The meeting, held at Conference hall from the FMY, has had the participation of Juan Miguel Zornoza, director of the competition, and José Hernández, CEO from the Agencia 2VM. Representatives of the Colegio Oficial de Agentes Comerciales de Murcia (COAC Murcia) And Colegio de Agentes Comerciales de Alicante (COACA) have been the first to learn the main lines of this edition.
The organization emphasizes that this group is a key figure to generate valuable relationships and foster business opportunities. As highlighted at the meeting, the sales agent acts as the necessary bridge between market demands and manufacturers' supply, being a fundamental pillar for the success and promotion of the trade fair.
In the coming days, the organization will officially open the registration process for companies interested in participating in this new edition of the leading furniture competition. España.
Technological innovation and professional agenda
One of the main premieres this year is the launch of the new official app of the fairThis digital tool is designed to optimize the experience of exhibitors and visitors, allowing real-time access to the schedule of activities, the interactive map of the fairgrounds, and the management of professional contacts.
In addition to technology, the showroom Yeclano will be reinforced with programming focused on the market trendsThe agenda for the four days of the event will include:
- roundtables with industry experts.
- Technical presentations on innovation and design.
- Professional days marketing-oriented.
- Networking sessions to foster direct interaction between speakers, companies, and buyers.
| Concept | Details of the 64th Edition |
|---|---|
| Official motto | 'It fits you' |
| Collaborating Entities | COAC Murcia y COACA |
| Technological Innovation | Official app (calendar, maps and contacts) |
| Strategic axes | Showroom, Trends and Networking |
Key points and frequently asked questions about the Yecla Furniture Fair
What role do commercial agents play in the FMY?
They are considered a key group and the first link in the promotion of the event, acting as a strategic bridge between manufacturers and current market needs.
What features does the new mobile app for the competition offer?
The app will allow users to view the full schedule, see the venue map in real time, establish professional contacts, and receive updates immediately.
What is the main focus of the parallel activities?
The 64th edition prioritizes networking and trend analysis through roundtables and presentations, seeking to generate direct and effective interaction between all attending professional profiles.
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