The Spanish firm Vibuk, the social network for artistic talent, jumps from Madrid to America

Mexico is a tremendously dynamic market

Vibuk, a 100% Spanish start-up promoted by actor Antonio Resines, begins its international expansion by entering the Mexican market.

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Vibuk, LinkedIn of actors and artistic talent, begins its Capabilities disembarking in the first country outside Spain, Mexico. The company has chosen Mexico as the first country to launch the brand outside of Spain because “it is a tremendously dynamic market, which nourishes talent both to United States like the rest of Latin America, and is also a recipient of artists from all over the world. It shares the same language and is a country that fascinates Spaniards and the rest of Latin Americans,” he says. Jorge Martínez, CEO and co-founder of Vibuk.

 

To reach this conclusion, the company carried out a pilot test last November in different countries and the one that was most receptive and participatory was Mexico, with more than 3.000 people registering on the platform in a few days. As of today, there are more than 10,000 users who come from this country, 13% of the total users.

 

 

The online platform for artistic talent now has more than 75.000 users, 13% of which are in Mexico

 

 

Expansion into other countries is also on the company's radar. "The goal is to be the leading platform for discovering artistic talent worldwide," Martínez concludes. Furthermore, the company plans to close a new funding round in the coming weeks to bring on board new investors and strategic partners.

 

Vibuk in figures

 

This powerful platform, the only search engine for actors and artistic talent on the Internet, aims to facilitate casting agencies, representatives, production companies and individuals in the search, selection and promotion of all types of artistic profiles, whether professional or amateur.

 

Since the launch of the platform in 2013, the company has gone from having 300 monthly registrations to 9.000, and today in total it has more than 75.000 users. About 25.000 unique users visit Vibuk Monthly, more than 20.000 messages have been sent and more than 200 castings have called for an average of 3.000 talents, during the last month alone.

 

Business model

 

The tool, a pioneer in the sector, connects talent with the industry and, to do so, has more than 60 search criteria that can be combined with a keyword, making it easy for professionals to find the required profile in minutes. . Once the selection is made, either the chosen ones are contacted by private message, or an online and/or in-person casting is held.