“The strength of the brand for international sales”

Round table of the #DHLAtlasExportDays cycle

Betting on the brand as a guarantor of the success of a company's internationalization is one of the conclusions obtained in the second #DHLExportsDays webinar organized by DHL Express.

The round table has brought together General Director of the Forum of Renowned Brands and three Spanish companies (ARCOS, and VIDAL Golosina and SKEYNDOR), with extensive experience and extensive global experience who have revealed the main factors on which their brand is based from an international point of view, as well as the aspects that differentiate them from the competition, how they face digital transformation or which, in your opinion, are the emerging countries. 

The economic context produced by the health situation or Brexit were other issues that arose during the session, through the chat open to attendees. Among the recommendations offered by the participating companies: adaptation, perseverance and greater tolerance for failure, in order to achieve notable positions and lasting relationships in the markets.

With the participation of Jordi Morcillo, CEO of SKEYNDOR; Jürgen Wölflik, Commercial and Marketing Director of ARCOS; José Ramón Pastor Rodríguez, Commercial and Marketing Director of VIDAL Golosinas and Pablo López, General Director of the Forum of Renowned Spanish Brands and representative of the member of DHL Atlas Awards jury

For more information:

DHL Atlas Awards: https://www.premiosdhlatlas.com/

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