The Cádiz-based Elecam plans to acquire other companies to expand its growth in international markets

In its international experience Elecam has had the collaboration of Extenda

Currently, between 40% and 50% of the company's turnover is international and its main export markets are in North Africa, the Middle East, the United States, South America and China.

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The Andalusian foreign sector has demonstrated its competitiveness as an engine of economic growth. Andalusia is the third exporting community in Spain, with international sales of 16.836 million euros in the first half of 2021, 15,4% more than in the same period of 2020 and a record trade surplus of 2.553 million euros.

 

Internationally successful Andalusian companies such as the one from Cadiz are responsible for this strength. ELECAM, specialized in electrical and industrial supplies, as well as in electrical engineering, industrial automation and renewable energy projects.

 

The family business, founded in 1986 as a distributor of electrical products, has become a leader in the engineering services, logistics management, and after-sales support sector, with its own technical resources in the field of industrial solutions. "We are a 100% Cadiz-based company, and all our businesses have a very direct connection to the city of Cadiz," they explain. Alberto Pérez Castillo, general director of the Elecam Group.

 

The company, a beacon of equality in a traditionally male-dominated sector—currently, four of the seven executives leading the group are women—has survived three crises. "The 1993 crisis taught us the value of austerity; the 2008 crisis led us to the..." Capabilities of our company; and now, the Covid"This has driven digitalization and highlighted the value of diversifying our business," Pérez Castillo points out.

 

The Elecam Group approached internationalization approximately a decade ago, through two avenues. First of all, he opted for implementation in other countries, so in 2012 it launched a subsidiary in Tangier. Subsequently, it has opened other commercial delegations in the United Arab Emirates, specifically, in Abu Dhabi; as well as in Shanghai, China.

 

To this, we must add a second avenue for internationalization, "through the support we offer our clients in international projects, facilitating everything related to engineering, design, and logistics," he continues. Currently, between 40% and 50% of the company's revenue is international, and its main export markets are in the North Africa, the Middle East, the United States, South America and China.

 

“The main challenge for the coming years is to acquire greater volume. We need greater financial strength to continue competing in our markets and to expand into new ones. And, in this sense, we are pursuing the acquisition of a company to continue growing,” continues the CEO of the Cádiz-based company.

 

In their international experience, they have had the collaboration of Extenda-Andalusia Export and Foreign Investment"We have used consulting services – such as the Overseas Implementation program – and we have attended trade fairs such as Saudi Energy Meet"where we have maintained direct contact with clients," he says. Jaime Jiménez Rosales, commercial director of Elecam Worldwide. "Embarking on an international journey with Extenda by your side is always a plus and a guarantee of doing things right," he concludes.