Geopolitics and technology are redefining business decision-making, according to Tecniberia.

 

At a strategic event held in Madrid, Tecniberia It brought together business leaders to analyze how profound geopolitical and technological changes are forcing companies to prioritize political risk over pure efficiency.

 

Tecniberia, the Asociación Española de Empresas de Ingeniería, Consultoría y Servicios Tecnológicos[Organization Name] held its traditional annual meeting of presidents, CEOs, and general managers. This year's main focus was the impact of geopolitical, technological, macroeconomic, and regulatory changes on organizational competitiveness. The event featured insights from prominent executives, including... Juanjo Cano, President of KPMG en España.

 

Geopolitics as a new axis of corporate strategy

 

President of Tecniberia, Joan FrancoHe emphasized during the opening of the conference that the viability of business decisions inevitably depends on geopolitical analysis. “Ignoring these factors can lead to blocked investments, operational disruptions, or loss of competitiveness, while incorporating them from the outset allows for more robust decision-making and reduces uncertainty.”He said.

 

In an international scenario conditioned by greater state intervention and increasingly fragmented trade rules, Franco detailed how companies are changing the way they operate and manage their corporate risks:

 

• Assumption of higher costs: Diversification of suppliers and regionalization of operations are prioritized over extreme cost optimization.
• Change in the decision model: The legal, tax, compliance and risk areas gain importance from the beginning of the projects.
• Review of investment maps: Profitability is no longer the only valid indicator; sovereign risk and political alignment are now being thoroughly evaluated.
• Technological independence: Cybersecurity and data localization are becoming established as purely strategic and business decisions.

 

Strategic Criteria	Traditional Decision Model	New Geopolitical Paradigm
Supply chain	Extreme cost optimization	Diversification and regionalization in the face of risk
Investment and markets	Based exclusively on profitability	Conditioned by regulatory stability and sovereign risk
Organizational structure	purely technical and operational management	Early involvement of legal and other areas compliance and confidentiality
Technological Unit	Decisions delegated to the technical field	Business decisions (cybersecurity, hybrid cloud)

 

Competitiveness and transformation in the European economy

 

For its part, Juanjo Cano analyzed the current level of competitiveness of España in contrast to that of Europa y EE. UU.Although he acknowledged that the Spanish economy needs to improve its competitiveness and that there is a growing gap in European GDP per capita compared to the US market, the president of KPMG He expressed optimism regarding the current continental reform agenda.

 

Cano emphasized that the private sector has the capacity to drive the necessary progress in four key areas: technological transformation (led by the emergence of the Artificial Intelligence), industrial autonomy, defense and energy.

 

Artificial Intelligence and the challenge of attracting human talent

 

The meeting also served to gauge the operational reality of the sector through Rosalío AlonsoCEO Ayesa Engineering, and Francisco CasoCEO InesproAlonso defined the current stage as the era of the Digital Intelligence and demanded that all AI deployments have an economic purpose that forces companies to focus on providing added value.

 

From a talent perspective, Caso warned that the daily challenge lies in combining technology with the human factor. The executive emphasized that, although his organization embraces artificial intelligence, it must be supported by human intelligence. He also highlighted the paradigm shift in engineering: companies must now become magnets for talent, firmly committing to collaboration with the academic community.

 

The closing remarks of the event were delivered by Miguel Ángel Carrillo, Chairman of the Colegio de Ingenieros de Caminos, Canales y Puertos (CICCP), at whose headquarters the congress was held.

 

Key points and frequently asked questions about the meeting Tecniberia

 

Why has geopolitics become a determining factor in business?

Because managerial decisions are no longer governed solely by cost efficiency, but by the need to mitigate risks arising from state interventionism, sovereignty, and trade fragmentation.

 

What are the four key areas for improving competitiveness in Europa?

According to analysts, European business development will depend on progress in technological transformation (AI), industrial autonomy, strengthening defense, and the energy sector transition.

 

What real impact does Artificial Intelligence have on talent in the sector?

AI represents a profound cultural shift, but its integration must always be based on human intelligence and make economic sense to add value, while also making companies more attractive for retaining university talent.