Artificial intelligence (AI) has become a key factor of transformation in the world of work, impacting both companies and professionals. AI Observatory, a joint initiative of IEBS BizTech School and tthegap[Company Name] has released its first report, titled "The Impact of AI on Automation in Work and Business." This study reveals compelling data on how AI is reshaping the job market and the challenges it poses for the future.
The report is based on a survey of more than 1.000 companies and professionals from various sectors. The results obtained offer a comprehensive view of the ongoing digital revolution and how automation and AI-based technologies are redefining work and business.
Key findings of the report:
- 97% of executives believe AI will transform their businesses, but only 11% believe their workforce is prepared to face this change.
- 62% of respondents are confident that AI will improve productivity and efficiency, especially in repetitive and low value-added tasks.
- 50% of workers will need to update their skills in the next five years to adapt to new market demands.
- 94% of employees consider continuous learning essential to maintain their employability in an environment marked by automation.
AI not only automates tasks, but also creates new roles. However, it is crucial to establish ethical regulatory frameworks and encourage training to avoid inequalities.
Labor transformation and challenges:
The report stresses that AI not only automates tasks, but also creates new functions and opportunities. However, it also warns of the risks of power concentration and inequality if changes are not properly managed.
"Our data confirms that, while AI offers enormous opportunities to improve productivity, it is crucial that companies and professionals continuously train and adopt ethical practices to harness its potential sustainably," he emphasizes. Antonio Bernal Dionis, Director of the AI Observatory, responsible for the report and professor at IEBS BizTech School.
Positive impact and challenges:
The study also highlights both the opportunities and challenges that lie ahead. It highlights the need to promote training programs and establish ethical regulatory frameworks that ensure a responsible digital transition, guaranteeing that technological transformation goes hand in hand with a constant updating of professional skills.
One of the main challenges is to invest in reskilling and upskilling programmes to prepare the professionals of the future. According to the analysis, the most sought-after profiles will combine technical skills with human competencies such as critical thinking, creativity and digital leadership.
The report presented by the AI Observatory is a fundamental tool that not only offers revealing data and in-depth analysis, but also positions itself as a key guide for companies and professionals who wish to anticipate the challenges and take advantage of the opportunities presented by the digital revolution.





