The Spanish hospitality equipment industry conquers Chicago with its innovations at the NRA 2024 fair

A cutting-edge showcase for the hospitality industry

This Spanish group participation is organized by the Association of Spanish Manufacturers Exporters of Equipment for Hospitality and Communities (AFEHC), and has the support of ICEX Spain Exportation and Investments.

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The Association of Spanish Manufacturers and Exporters of Equipment for Hospitality and Communities (AFEHC) leads the group participation of Spanish companies in the fair for the twenty-third consecutive year NRA (National Restaurant Association Show), which is celebrated from May 18 to 21 at the McCormick Place in Chicago (United States).

 

The NRA show, organized by Informa Connect in collaboration with the National Restaurant Association, represents a key milestone for the global hospitality industry. This annual meeting serves as a platform to present the latest innovations and trends in food and restaurant equipment, attracting thousands of professionals in the sector from around the world.

 

The active presence of Spanish companies at NRA 2024 consolidates the leadership position held by the Spanish hospitality sector internationally, standing out for its commitment to innovation, quality and high technology in its products and solutions.

 

 

In this edition, eight prominent Spanish manufacturers – Araven, García de Pou, Gesame, Infrico, ITV Ice Makers, Mibrasa, Onnera Group and Sammic – will exhibit their products and solutions under the umbrella of Horeca Equipment from Spain, the collective sector brand promoted by AFEHC for the international promotion of the Spanish hospitality equipment industry.

 

The presence at the NRA Show 2024 is part of the Sector Plan for the Internationalization of Hospitality Equipment 2024, a strategic initiative developed by AFEHC in collaboration with ICEX Spain Export and Investment. USA, as the main extra-European destination of Spanish exports of hospitality equipment, occupies a central place in the association's annual programming of external promotional actions.

 

With the aim of maximizing the impact of Spanish participation in the fair, AFEHC has implemented various promotional actions, such as an e-mail marketing campaign aimed at professional visitors pre-registered for the event from United States, Canada, Mexico, Colombia, Peru and Chile.