The MaxDream brand opens its first establishment in Mexico

This opening has been the result of a Master Franchise agreement

This opening represents another step in the international expansion of the beauty and accessories chain, after entering Peru at the end of 2016.

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The first beauty and accessories center MaxDream has been inaugurated in the Plaza Ajusco Shopping Centersouth of CDMX.

 

This opening is the result of a Master Franchise agreement signed between a group of Mexican entrepreneurs with extensive experience in the retail sector and the Granada-based franchise headquarters. “ Plaza Ajusco Shopping Center recently expanded its facilities, and its management showed great interest in incorporating the MaxDream brand as an innovative, modern, and very appealing concept for its customers,” emphasized the Expansion Department of the Spanish franchise.

 

For international expansion , the chain's managers have opted for this formula, as it is the "best way for the brand to penetrate other countries as it was originally conceived, with the necessary adaptations, and, in addition, the process is simpler, since it has the experience in the country of the Master Franchisee ," commented the Maxdream Expansion Department.

 

 

There are already very advanced contacts for the sale of Master Franchises in other states such as Sonora, Mérida or Cancún

 

Expansion plans in Mexico

 

The planned expansion envisions opening 40 locations in the first year, with the goal of reaching 200 centers within the next five years. Establishment in the country will be achieved through the sale of Master Franchises in each state, beginning in Mexico City . Thanks to the positive results obtained at the International Franchise Fair held last March, advanced discussions are already underway for the sale of Master Franchises in other states such as Sonora, Mérida, and Cancún.

 

Acquiring a MaxDream Master Franchise in Mexico requires a minimum investment of $1.400.000 (approximately €68.000). MaxDream will offer its seven complementary fashion and beauty lines in Mexico, providing the highest quality products to its customers in each: Fragrances, Cosmetics, Handmade Soaps, Sensual Cosmetics, Kids, Jewelry, and Accessories.