The online psychologist platform ifeel arrives in Latin America

In key markets for your internationalization strategy

The Spanish company arrives in Brazil, Argentina, Colombia, Mexico, Peru and Panama after tripling its growth in Spain during 2020, a year where its consultations increased by 70% due to the consequences of the pandemic.

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The expansion of the online psychology platform ifeel has begun in Latin America , specifically in Brazil, Argentina, Colombia, Mexico, Peru, and Panama , where the Spanish company has established several teams. In these countries, ifeel will offer its standard online psychological consultation service while also providing new users of its app with an AI- powered emotional journal . This journal learns about the user based on their entries and can improve their emotional well-being with personalized recommendations.

 

 

Furthermore, the Spanish company plans to finalize agreements with companies and organizations to implement its employee wellness and psychological support program. In this regard, last July, ifeel closed a deal with the Brazilian unicorn Gympass , the world's largest corporate wellness platform. This partnership represents a further step in Gympass's commitment to promoting healthy lifestyles within companies, adding ifeel to its digital platform as a new partner offering psychological therapy and an emotional journal.

 

“The countries where we have launched represent key markets in our internationalization strategy. Since it is online therapy, it is essential to have a local team that adapts to the country's culture to facilitate the therapeutic relationship,” commented Martín Villanueva , co-founder of ifeel . “There is competition in these markets, but that's a positive thing, because since online therapy isn't a relatively new concept, there's no need for a significant educational effort. We launch with a large team, a network for supervision, support, and training; we bring our experience from Spain, and that's what sets us apart.”

 

 

ifeel has already signed a strategic alliance with the Brazilian unicorn Gympass to offer its online therapy and AI-based emotional diary to users of the Latin American company's corporate program

 

 

The Covid-19 pandemic led to the abrupt suspension of in-person psychological therapy in March 2020, leaving patients with no option to continue their therapy online in the short term. This resulted in a significant shift of patients to online therapy. From March to December 2020 alone, ifeel hired over 200 psychologists, while its consultations increased by 70%, totaling more than 100.000 therapy sessions.

 

In 2020, the Spanish company tripled its growth compared to 2019 figures. For 2021, the forecasts are similar, tripling the results of 2020.