La Murcia has launched an ambitious initiative to strengthen its position in the European gourmet products market. Under the name 'Taste Murcia 2025'This trade mission will take place on May 12 in Brussels, one of the main centers of gourmet consumption in Europe. The event, organized by the Development Institute (Info), will have an exclusive showcooking and commercial interviews that will allow Murcian companies to present their products to potential clients and importers.
The director of Info, Joaquin Gomez, highlighted the importance of the Belgian and European markets for Murcian products: “Belgium and the European market have segments of the population that are very interested in high-quality gourmet products, and companies from the region have a lot to offer”He also stressed that “The regional government is actively working to facilitate their access to markets that offer business opportunities”.
Among the most popular products are extra virgin olive oils, sausages, wines, preserves, cheeses and artisanal sweets. During the event in Brussels, a Spanish chef and a Belgian chef will prepare different menus using these Murcian ingredients to highlight their quality and authenticity.
'Taste Murcia' The aim is to be an attractive showcase to attract the Horeca (hotels, restaurants and cafes) and retail channels. Participating companies will have personalised agendas with individual meetings scheduled in advance. The maximum number of participants is limited to fifteen regional companies.
The action is organised by Info together with the Benelux Foreign Promotion Office and will take place at Excellis, a centre dedicated to gastronomy located in Brussels. This activity is part of the Foreign Promotion Plan coordinated by Info with financial support from the European Feder Fund.
Pre-registration is open until January 30 on the Info website for those companies interested in participating.
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