The Government of La Rioja has presented the new Internationalization Plan 2024-2025, which seeks to strengthen the region's presence in international markets through 40 key actions.
With a budget of 3.074.375 Euros, the plan responds to global challenges arising from the pandemic, geopolitical conflicts and the energy transition. León stressed that these initiatives will help La Rioja take advantage of new emerging opportunities, emphasizing the importance of non-traditional markets such as the United States, Morocco, India, Japan and South Africa.
"Not only does it lay the foundation for increasing exports and investment, but it will also contribute to sustainable economic development and job creation in the region.", said León, accompanied by the general director of Business, Energy and Internationalization, Amadeo LazaroThe minister also noted that traditional markets such as France, Germany, Portugal and Italy will continue to be key due to the trade relations already established.
Key objectives The plan's objectives include increasing the export base, promoting innovation and technology, and attracting foreign investment. The actions will be structured around five strategic lines: support tools, incorporation of innovation, development of international talent, greater presence in global markets and promotion of foreign investment. Among the planned actions, the following stand out: internationalisation scholarships, the ADER aid programme, and participation in international fairs such as PROWEIN and Fruit Attraction.
Regarding exports, La Rioja reached a value of 2.280 million euros in 2023, with the agri-food sector at the head (36,73%). However, the number of exporting companies has decreased slightly since 2019. Despite this, the percentage of regular exporting companies increased, representing the 36 % in 2023, which strengthens the stability of international trade relations.
Director Amadeo Lázaro concluded by highlighting the need for La Rioja to focus its efforts on technological innovation to improve its competitiveness: “More than 85% of Riojan exports come from sectors with a low or medium-low technological component, which makes it imperative to focus efforts on the development of innovative products and processes.”
Any questions about this news?
Talk to Coexia, the AI of the foreign trade
International business service providers
Credit and caution
Leading operator of domestic and export credit insurance in Spain, with a market share of 46%.read more...
Cesce
Cesce, the Spanish Export Credit Insurance Company, is the head of a group.read more...
