Seville-based Grupo Nueva Dietética strengthens its international position

Launches a line of weight control products

In its international career, which began in 2011, the Sevillian company has had the support of Extenda-Andalucía Exportation and Foreign Investment.

El Andalusian foreign sector has demonstrated its competitiveness as an engine of economic growth. Andalucía It is the third exporting community in Spain, with International sales of 16.836 million euros in the first half of 2021, 15,4% more than in the same period of 2020 and a record trade surplus of 2.553 million euros.

Internationally successful Andalusian companies such as New Dietetics Group, specialist in the development, manufacturing and marketing of food supplements, cosmetics and functional food products.

Located in Alcalá de Guadaíra, Seville, has more than 35 years of experience in the field of well-being, in which it has demonstrated a broad capacity for transformation. From its origins as a small network of parapharmacies, the Sevillian company has managed to evolve to create a distributor of food products and launch its own brand, so that today it has become a reference in Southern EuropeThey also manufacture for third parties, thanks to a multidisciplinary team. "Our goal is to improve the quality of life of our customers, providing health, well-being and beauty with our products," they explain. Javier Luque, CEO of the company, which ensures that innovation is the growth engine of Nueva Dietética.

The innovative firm locates its main export markets in Europe, especially in Portugal, the Czech Republic, Norway and France, although it has a presence in up to fifty countries around the world.

A growth, supported by the creation of new developments, thanks to facilities of more than 3.000 square meters. Thus, the Sevillian company has just launched a new line of products related to diet and weight control, with which will strengthen their international presence.

The innovative firm, which also manufactures its products for large surfaces such as Mercadona or Lidl, locates its main export markets in Europe, Specially in Portugal, Czech Republic, Norway and FranceHowever, it has a presence in up to fifty countries in the world. In this way, the company has more than 350 references under its own brand, Prisma Natural, and brings its products to the shelves of its own points of sale, in Herbolarios Yerbabuena and its chain of franchises of medical centers with a nutrition unit. Globaldiet.

In its international career, which began in 2011, the Sevillian company has had the support of Extenda-Andalusia Export and Foreign Investment"We highly recommend the service that Extenda offers to Andalusian companies, both for attending international trade fairs, and for consulting and advice on diagnosing your company - through the International Strategy and Action Program - or business agendas," he says. María García-Miña Hoya, export manager.

The Seville-based company looks to the future with optimism, a future full of new challenges. "The company has three main objectives: consolidate international markets"To improve our online positioning; and to continue innovating to be the first to position ourselves in the market," he concludes. Javier Luque.