R&D is your engine of growth and expansion
In its international career, Noruco has counted on Extenda-Andalucía Exportation and Foreign Investment.
The Andalusian foreign sector has demonstrated its competitiveness as an engine of economic growth. Andalucía is third exporting community in Spain, with international sales of 16.836 million euros in the first half of 2021, 15,4% more than in the same period of 2020 and a record trade surplus of 2.553 million euros.
Internationally successful Andalusian companies such as the Sevillian Noruco, the only company in Spain specialized in the manufacture of medical equipment for minimally invasive surgery.
Noruco began its activity as a technical service for other brands. But it soon recognized the niche opportunity in the sector and launched into the manufacture of its own products.R&D is the engine of growth and expansion of our company. "We work to design products that can improve the way we work in operating rooms, and that can only be achieved through innovation," he says. Beatriz Pérez, executive director of the company.
Their endoscopy equipment reaches hospitals, both public and private. "We work for the Andalusian Health Service (SAS) and other public services, as well as for hospital chains, such as the Chiron Group"Perez continues, confirming that their main export markets are in Europe, Latin America and the Middle East.
The company has continued to grow. "We are immersed in a very ambitious project to expand our facilities and become the largest endoscopy center in Europe, with more than 3.200 square meters dedicated to the production of minimally invasive surgical equipment and technical service," says the CEO of Noruco.
Furthermore, it has made a significant investment to improve its portfolio through "a revolutionary patented thermoregulated endoscopy system, which will allow us to expand into markets such as Lithuania, India, Korea and Pakistan"where we already have distribution agreements," says Beatriz Pérez, with whom they also hope to increase their exports to reach 40% of their turnover.
The company has also managed to diversify its business during the pandemic. "We received a call from Ministry of Health "And currently, we maintain a production line for surgical masks and PPE, to offer them to the healthcare sector," the businesswoman adds.
In its international career, Noruco has had Extenda-Andalusia Export and Foreign Investment“Since we decided to begin our international expansion, we have relied on Extenda,” says Pérez. They have used services such as trade fair assistance, consulting on International Strategy and Action, as well as on marketing and financing, and trade missions. Therefore, “I would recommend that any company planning its international expansion go to Extenda, explain its project, and ask for guidance, because it opens your eyes to the world,” he concludes.
Any questions about this news?
Talk to Coexia, the AI of the foreign trade
