Technology company Insati is boosting the Vaira brand in the Singapore and Portuguese markets after its participation in Galicia Avanza.

 

The Galician company Insati has boosted the international presence of its solution inmeRsiVa in the markets of Singapur y Portugalthrough the creation of the brand Vaira and a robust regulatory strategy within the framework of the program Galicia Avanza.

 

The final event of this initiative, held in the Parque Tecnolóxico de Galicia (TecnópoleThe event brought together the 30 Galician SMEs that participated in this specialized acceleration program. The program, promoted by the Xunta de Galicia in collaboration with IGAPE and the own TecnópoleIts main objective is that the Innovative solutions from the region reach the foreign market and strengthen their global competitiveness in the shortest possible time.

 

Internationalization of health and the Vaira brand

 

During her participation in the program, Insati has focused its efforts on the rollout of its brand Vaira within highly demanding healthcare ecosystems. Vaira It is defined as a tool for physical-cognitive stimulation designed specifically for older people, whose purpose is to improve well-being and promote active aging through the use of Virtual Reality.

 

The expansion strategy has included not only the creation of a brand identity, but also comprehensive regulatory planning and an active presence in specialized forums. Singapur y Portugal, key markets for healthcare technology.

 

Project Milestone	Technical Details / Location
Closing date	March 5th 2026
Target markets	Singapur y Portugal
Commercial brand	Vaira (Virtual Reality)
Promoting entities	Xunta de Galicia, IGAPE, Tecnópole
SME participants	30 Galician companies

 

Regulatory and administrative challenges in foreign trade

 

The closing day was attended by Xurxo Cegarra e Iria Ollero representing the company. Xurxo Cegarra actively participated in the round table entitled How do we address the legal or administrative aspects of the internationalization process?, a space where the strategic challenges faced by innovative companies when entering foreign jurisdictions were discussed.

 

In addition to the transfer of technical knowledge, the event facilitated the exchange of experiences among the participating companies, fostering the networking and the use of spaces of coworking within the Galician innovation ecosystem. The key points of participation of Insati include:

 

• Development of a solid regulatory strategy for the health sector.
• Brand positioning Vaira in specialized international forums.
• Optimization of administrative processes for the export of technological services.
• Close collaboration with regional economic promotion agencies.

 

Key points and frequently asked questions about Insati's internationalization program

What is Vaira and what audience is it aimed at?

It is a physical-cognitive stimulation tool that uses the Virtual Reality to improve the well-being of older people and promote active aging.

In which international markets has Insati's strategy focused?

The company has focused its expansion on the healthcare ecosystems of Singapur y Portugal, taking advantage of the acceleration framework of Galicia Avanza.

Who promotes the Galicia Avanza initiative?

It is a program driven by the Xunta de Galicia in collaboration with IGAPE (Galician Institute for Economic Promotion) and the Parque Tecnolóxico de Galicia (Tecnópole).