The shop at the Spanish Pavilion at Expo Osaka 2025 boosts business for more than 20 brands

El Spanish Pavilion at the Osaka World Expo 2025 has proven to be an effective tool for economic and commercial diplomacy for the Spanish business community. The store-showroom, managed by FMRE, closed its activities after six months of intense exhibition and sales, registering a turnover of more than 2 million eurosThis achievement is part of a context of high attendance, with more than 3,4 million visitors interested in the offer of Spanish products, especially in a market of high purchasing power and a recognized interest in the Spanish cuisine.

The presence in this prestigious environment has provided a unique platform for increase awareness and reputation of national companies, in turn favoring the destination diversification in Japan, the world's third-largest economy. In addition to the impact on direct sales, the location facilitated business meetings crucial with Japanese distributors and suppliers, strengthening trade relations and Capabilities.

Among the more than 20 Spanish brands and companies Among the companies exhibiting their products were prestigious names, prominent in the agri-food and beverage sector. Participating were firms such as Acesur (with brands such as Hacienda Guzmán and La Española), Angel Camacho (Frigate), Araex Rioja Alavesa (with references such as Finca Sobreño and Villa Conchi Cava), Arcos, Emperor Group (Founder), Mahou-San Miguel (Mahou and Solán de Cabras), Terras Gauda (Terras Gauda and Pittacum), and Marqués de Cáceres WineriesThe exhibition also included the participation of promotional entities such as Flavors of Almería (Desert Gold) and the Institute for Business Competitiveness of Castilla y León (Prudence, Snowy Mountain).

According to data from the Spain Japan Council Foundation, Japan currently represents the second most important market for Spanish companies within the East and South Asia and Southeast Asia area

Recognition of the 'Spain Brand'

In parallel to the commercial activity, the FMRE held an event in May Recognition of the 'Friends of the Spain Brand' in Japan, within the framework of the Expo. The ceremony was closed by the Minister of Agriculture, Fisheries and Food, louis planesThis award underscores the support and ties of personalities and institutions to Spanish companies in the Asian country. The winners, who received a Lladró figurine, were the honorary consul, Shingo Torii; the president of Murakami General Construction, Takehide Murakami; and the chef Kazuhiro Shimizu, from the Etxola restaurant.

The management of the Spanish Pavilion, which was part of the Osaka Expo operating between April and October 2025 under the theme 'Designing the society of the future', was in charge of Spanish Cultural Action (AC/E).