The Valencian Lladró opens its own store in Beijing

Porcelain of the 21st century

The company is once again betting on the pop-up format and is visiting the Taikoo Li Sanlitun shopping center, a pole of attraction for lovers of trends and luxury shopping.

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Lladró opens its own store in the Taikoo Li Sanlitun shopping center , located in the heart of Chaoyang , a district east of central Beijing and in one of the most cutting-edge and international locations in Beijing.

 

The design of this new space, focused on the firm's New Concept collections - the Lladró category that brings together the most groundbreaking pieces - is based on contemporary colors and shapes to reinforce the innovative and experiential character of these product lines.

 

In its new location within the Taikoo Li Sanlitun North complex , which offers a sophisticated shopping environment—featuring a convergence of luxury and design flagship stores such as Dover Street Market, Balenciaga, Loewe, Givenchy, Valentino, Moncler, and Alexander Wang, among others—Lladró shares space with other major international brands with strong ties to design culture, such as Y-3, Gufram, FNJI, Lululemon, and Bape . Within the groundbreaking setting of this shopping center, Lladró's collections will attract an influential, high-spending clientele with a critical eye and a keen interest in new cultural trends and contemporary art.

 

The boutique joins a growing distribution network that boasts a total of 35 points of sale in the country's major cities. The brand is now bringing its latest designs to China 's capital , from contemporary sculptures to home fragrances and lighting collections. This move reflects the decision by PHI Industrial, the investment fund that has owned Lladró since 2017, to strengthen the brand's new product categories in this strategic market, both for its size and its importance as a gateway to other key markets in the Asia-Pacific region.

 

With this latest opening, Lladró continues to strengthen its presence in Asia

 
Growing presence in Asia with innovative brand experiences

With this latest opening, Lladró continues to strengthen its presence in Asia. China has shown excellent signs of growth for the brand in recent years, and for this reason, Lladró established a new subsidiary there two years ago . In parallel, the company has opened several points of sale in cities such as Shanghai, Shenzhen, Chongqing, and Chengdu. This summer, it's Beijing's turn again, where Lladró already has a presence in the exclusive SKP shopping center.

 

This inauguration is a new opportunity to further strengthen ties with a country that connects Lladró with a customer base that appreciates the artistic quality and innovation of its artisanal creations.

 

The company intends to continue strengthening its online channel as part of its strategic plan to consolidate its omnichannel presence and, in parallel, open new physical stores in Asia, the Middle East, Latin America, and the United States. Some of the new Lladró spaces will showcase the brand's full range of offerings, while others will focus on the New Concept and Lighting categories, prioritizing a brand experience, facilitating interaction with products, and providing visitors with insights into the processes involved. The first example of this experiential space will be the upcoming opening in New York.

Lladró, the porcelain of the 21st century

For more than 60 years, Lladró has cultivated exceptional know-how around porcelain, in its only factory in the world, in Valencia. Sculptors and artisans delicately craft each piece through an artisanal process that combines ancient techniques and a palette of their own, unmistakable colors. Lladró also explores the enormous creative potential of this noble material through collaborations with prestigious contemporary designers and artists. Sculptures, lighting, household objects, proposals for interior design and fashion accessories make up the universe of the firm. World-famous, Lladró is Spain's ambassador in the more than 120 countries where it exports its porcelain through a select network of its own boutiques and distributors.