LaLiga and Galaxy Racer announce the signing of a letter of intent to collaborate in India, the Middle East and North Africa

It will open new opportunities to enhance the brand

The document provides for the constitution of a 15-year joint venture that will transform LaLiga's brand presence in these regions.

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The document outlines the creation of a 15-year joint venture that will transform LaLiga 's brand presence in these regions. This joint venture will position Galaxy Racer as LaLiga 's local partner in the MENA and Indian markets , establishing a historic first for the world of sports rights in these territories, which is expected to generate over €3.000 billion in revenue.

 

The joint venture will also act as a television rights agency and will open new avenues and opportunities for LaLiga to enhance the brand's presence in a key region, with one of the youngest populations on the planet, with more than 1.300 billion people. under 30 years old.

 

Óscar Mayo, CEO of LaLiga , stated that “this historic partnership will boost the popularity of LaLiga and football in MENA and the Indian subcontinent. With Galaxy Racer’s extensive experience in the region as one of the world’s leading transmedia powers, we believe they are the ideal partner to help us reach a new audience and unlock LaLiga’s true potential in the region.”

 

For Maite Ventura, LaLiga's general manager for the Middle East and North Africa , "this agreement guarantees not only a bright future for football in MENA and the Indian subcontinent, but also for LaLiga and our clubs."

 

The agreement will help LaLiga target younger audiences in a significant way, through content creation and a transversal focus on gaming and eSports

 

Paul Roy, CEO and founder of Galaxy Racer , stated that this joint venture "is an opportunity to connect with a younger audience in a way that appeals to them. Galaxy Racer has a market reach that will help unlock that potential and elevate LaLiga to an aspirational brand for the target audience in the region."

 

The agreement will help LaLiga reach younger audiences in a meaningful way through content creation and a cross-cutting approach to gaming and esports, as well as new consumer products—from apparel to collectibles—and a wide range of activations that mark the beginning of a new way of thinking for the world of football and sport. Several collaborations with LaLiga and Galaxy Racer are already underway , including a series of documentaries, tournaments, merchandising, physical events, and activities.

 

Founded in 2019, Galaxy Racer is one of the world's largest esports , gaming and entertainment organizations , with a presence in the Middle East and North Africa, North America , Southeast Asia, South Asia and Europe.